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Take a look at these mobile campaign case studies for Dell, CoverGirl, MINI and more from Ad Infuse's content network. Learn about some of the industry's best practices and what's next on the horizon.
Depending on whether your customer is in the research, evaluate or decide stage, make sure your keywords are most effective.
If you look at behavioral targeting as a quick fix, your results will come up short. BT needs time and "training" to succeed.
The benefits of offshoring aren't just limited to the IT world. See if sending your ad production overseas might work for your cost-containment initiatives.
In honor of Mother's Day, iMedia asks marketers how they describe their jobs to their moms.
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Our expert, Spencer Kollas, outlines a strategy for maximizing email deliverability rates.