VERTICALS: AUTOS
Published: September 19, 2008
If your marketing efforts are focused on car buyers who have already narrowed down their options, you're missing valuable opportunities. Here's how to get your make and model on a car buyer's short list of candidates.
Published: August 28, 2008
Keeping up with shifting technology is an uphill battle when marketing in the automotive vertical. See how web services can help you focus on promotion, rather than your infrastructure.
Published: July 22, 2008
Interstitials and avails are out, but what's taking their place? See how the video climate is changing for automotive, and how your brand can keep up.
Published: June 20, 2008
Where does online hold the greatest influence over auto shoppers? A Cars.com VP explains a key factor of messaging and discusses a more measurable approach.
Published: September 19, 2008
By Jay Friedman
If your marketing efforts are focused on car buyers who have already narrowed down their options, you're missing valuable opportunities. Here's how to get your make and model on a car buyer's short list of candidates.
If your marketing efforts are focused on car buyers who have already narrowed down their options, you're missing valuable opportunities. Here's how to get your make and model on a car buyer's short list of candidates.
Published: August 28, 2008
By Bridget Townsend
Keeping up with shifting technology is an uphill battle when marketing in the automotive vertical. See how web services can help you focus on promotion, rather than your infrastructure.
Keeping up with shifting technology is an uphill battle when marketing in the automotive vertical. See how web services can help you focus on promotion, rather than your infrastructure.
Published: July 22, 2008
By Chad M. Beasley
Interstitials and avails are out, but what's taking their place? See how the video climate is changing for automotive, and how your brand can keep up.
Interstitials and avails are out, but what's taking their place? See how the video climate is changing for automotive, and how your brand can keep up.
Published: June 20, 2008
By Dennis Galbraith
Where does online hold the greatest influence over auto shoppers? A Cars.com VP explains a key factor of messaging and discusses a more measurable approach.
Where does online hold the greatest influence over auto shoppers? A Cars.com VP explains a key factor of messaging and discusses a more measurable approach.
Published: May 30, 2008
By Pete Batten
In a tight economy, it takes ingenuity to capture the attention of in-market shoppers. See what tools the automotive industry uses to generate consumer interest and increase conversions.
In a tight economy, it takes ingenuity to capture the attention of in-market shoppers. See what tools the automotive industry uses to generate consumer interest and increase conversions.
Published: April 30, 2008
GM's director of media operations, Jon Brancheau, reveals the truth about the company's digital budget allocations in a frank chat from the 2008 iMedia Driving Interactive Summit.
Published: April 30, 2008
By Dawn Anfuso
The agency structure of yesteryear is no longer effective, but what should the new model be? Experts discuss needs and challenges.
The agency structure of yesteryear is no longer effective, but what should the new model be? Experts discuss needs and challenges.
Published: April 17, 2008
By Tim Hand
Because consumers use numerous platforms in their shopping process, marketers need to find ways to effectively incorporate each into their selling strategy. Mazda provides examples.
Because consumers use numerous platforms in their shopping process, marketers need to find ways to effectively incorporate each into their selling strategy. Mazda provides examples.
Published: April 02, 2008
By Michael Estrin
Over the next three years, General Motors will shift half of its advertising budget to digital. Will that be enough to get the automobile manufacturer in gear?
Over the next three years, General Motors will shift half of its advertising budget to digital. Will that be enough to get the automobile manufacturer in gear?
Published: March 25, 2008
By Alex Hill
Want to justify marketing dollars and increase sales? Then take a closer look at how to analyze web data and integrate it into the lead generation process.
Want to justify marketing dollars and increase sales? Then take a closer look at how to analyze web data and integrate it into the lead generation process.
Published: February 25, 2008
By Peter Batten
Take a closer look at niche marketing and you may be rewarded with a whole new group of loyal customers. Chrome Systems' GM explains how you can get started.
Take a closer look at niche marketing and you may be rewarded with a whole new group of loyal customers. Chrome Systems' GM explains how you can get started.
Published: February 21, 2008
By Jodi Harris
The search giant's automotive director shares strategies for localized marketing and precision targeting and predicts some key industry trends on the verge of their tipping points.
The search giant's automotive director shares strategies for localized marketing and precision targeting and predicts some key industry trends on the verge of their tipping points.
Published: January 03, 2008
By Jim Riesenbach
An Autobytel survey reveals consumers' desire for fewer, more relevant results generated by vertical search engines.
An Autobytel survey reveals consumers' desire for fewer, more relevant results generated by vertical search engines.
Published: December 04, 2007
By Tim Hand
KBB.com's advertising and business development director discusses the automotive model as an example for brands that need to reach enterprise-wide solutions despite multiple messaging goals.
KBB.com's advertising and business development director discusses the automotive model as an example for brands that need to reach enterprise-wide solutions despite multiple messaging goals.
Published: September 28, 2007
By Duff Anderson
A well-delivered owner's section could provide a serious competitive advantage. iPerceptions' VP of R&D reveals why you should focus on getting your current customers to do your branding work.
A well-delivered owner's section could provide a serious competitive advantage. iPerceptions' VP of R&D reveals why you should focus on getting your current customers to do your branding work.
Published: August 14, 2007
By Rowan Samuel
The Goodway Group’s vice president examines if it might be time for the three automotive tiers to consider a more blended search- and interruption-based online strategy.
The Goodway Group’s vice president examines if it might be time for the three automotive tiers to consider a more blended search- and interruption-based online strategy.
Published: August 13, 2007
By Brian Epro
iMakeNews Inc.'s automotive services group director explains some key strategies for crafting cohesive messages and integrating them across channels for maximum impact.
iMakeNews Inc.'s automotive services group director explains some key strategies for crafting cohesive messages and integrating them across channels for maximum impact.
Published: August 13, 2007
The MyCadillacStory website provides car buffs and brand enthusiasts with a forum to share their personal stories and show why Cadillac is a brand for all ages.
Published: August 13, 2007
By Mitch Lowe
No large brand in the world wants its ad next to an offensive video. Jumpstart Automotive Media's CEO offers insight to help marketers leverage new media while protecting brand integrity.
No large brand in the world wants its ad next to an offensive video. Jumpstart Automotive Media's CEO offers insight to help marketers leverage new media while protecting brand integrity.
Published: August 13, 2007
By Gabe Greenberg
As we approach the next digital upfront, OEMs are looking for more efficiency from their offline media spend, and expanded reach and frequency. Vibrant Media's VP of strategic relationships explains some key adjunct strategies to reach these goals.
As we approach the next digital upfront, OEMs are looking for more efficiency from their offline media spend, and expanded reach and frequency. Vibrant Media's VP of strategic relationships explains some key adjunct strategies to reach these goals.
Creative Showcase: Saatchi & Saatchi shows the promise of more energy efficient automobiles with a Toyota minisite that demonstrates the good reasons its community has for going hybrid.