iMEDIA UK
Published: May 06, 2008
It's not all doom and gloom! Advertisers are turning to online to remedy tightening traditional media budgets, and with the right formula most online marketers should be adept at bucking the downturn successfully.
Published: May 06, 2008
The chairman of one digital agency has a good rant about the current scramble for business by the ISPs, offering some keen advice on how they could improve their services and win more customers.
Published: May 06, 2008
Google is now the ultimate brand for young people because it gives them the tools they need to make choices. Read how digital search will change the way brands advertise forever.
Published: April 29, 2008
By Ed Bussey
With so much hype surrounding new technology in mobile marketing, it's time we remembered one of the oldest social networks at our disposal: our address book.
With so much hype surrounding new technology in mobile marketing, it's time we remembered one of the oldest social networks at our disposal: our address book.
Published: April 29, 2008
By Jeremy Mason
Data, when used properly, can unlock vast potential for your brand and help you accurately hit the right audience time and again. Jeremy Mason tells us why it's time to start loving analytics.
Data, when used properly, can unlock vast potential for your brand and help you accurately hit the right audience time and again. Jeremy Mason tells us why it's time to start loving analytics.
Published: April 29, 2008
By Rob Proctor
Understand more about the power of vertical ad networks as digital marketing continues to buck the ad spend freeze by delivering better solutions for publishers.
Understand more about the power of vertical ad networks as digital marketing continues to buck the ad spend freeze by delivering better solutions for publishers.
Published: April 22, 2008
By Gavin Sutcliffe
Recruiting the best staff for your digital agency has proven to be more of a challenge than ever before. So what could one possible solution be?
Recruiting the best staff for your digital agency has proven to be more of a challenge than ever before. So what could one possible solution be?
Published: April 22, 2008
By Stuart Maister
It's time to pull, not push, and become what our audience is interested in. So how can digital marketing successfully lead the way for advertising in general?
It's time to pull, not push, and become what our audience is interested in. So how can digital marketing successfully lead the way for advertising in general?
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By Robert Glasgow
The managing director of Webgains investigates the possible impacts of Google's recent moves and asks: what are the implications for players in the digital arena?
The managing director of Webgains investigates the possible impacts of Google's recent moves and asks: what are the implications for players in the digital arena?
Published: April 15, 2008
By Jim McNiven
Agencies: do you want to learn how to innovate more in your online campaign executions? Here's a guide to ditching the interruption model to improve your creative delivery.
Agencies: do you want to learn how to innovate more in your online campaign executions? Here's a guide to ditching the interruption model to improve your creative delivery.
Published: April 15, 2008
By David Day
Can new research methodologies help make the market research budget go further? The CEO Europe of Lightspeed Research looks at the issues and offers some guidance.
Can new research methodologies help make the market research budget go further? The CEO Europe of Lightspeed Research looks at the issues and offers some guidance.
Published: April 15, 2008
By Grant Keller
How will ad exchanges impact upon the current world of digital advertising? And what benefits can ad exchanges deliver that ad networks can't?
How will ad exchanges impact upon the current world of digital advertising? And what benefits can ad exchanges deliver that ad networks can't?
Published: April 08, 2008
By Martyn Perks
The internet looks likely to become the frontline of business as we enter an economic downturn, but what should marketers do to ensure they keep their ever more demanding customers loyal?
The internet looks likely to become the frontline of business as we enter an economic downturn, but what should marketers do to ensure they keep their ever more demanding customers loyal?
Published: April 08, 2008
By Calum Chase
With online video sites clocking up vast numbers of viewers, why do so many brands and their agencies seem to lag behind when it comes to getting on board?
With online video sites clocking up vast numbers of viewers, why do so many brands and their agencies seem to lag behind when it comes to getting on board?
Published: April 08, 2008
By Larry Freed
The president of ForeSee Results reveals his five surefire steps to attract new online customers to your retail sites.
The president of ForeSee Results reveals his five surefire steps to attract new online customers to your retail sites.
Published: April 01, 2008
By Robin Davies
'Last click wins' as a measurement model could be on its way out, and in the past few weeks this abandonment looks a step closer to becoming a reality. The head of client services at Mediaplex applauds this move.
'Last click wins' as a measurement model could be on its way out, and in the past few weeks this abandonment looks a step closer to becoming a reality. The head of client services at Mediaplex applauds this move.
Published: April 01, 2008
By Jim Northover
The chairman of Lloyd Northover examines how rebranding will increasingly affect our lives -- virtually and physically -- and bring us closer together.
The chairman of Lloyd Northover examines how rebranding will increasingly affect our lives -- virtually and physically -- and bring us closer together.
Published: April 01, 2008
By Michael Emerson
In marketing, we are trained to think that brand value comes with complete control and execution, but now we need to understand that our customers also have a say in how our brand is communicated, argues the chief marketing officer at Aprimo.
In marketing, we are trained to think that brand value comes with complete control and execution, but now we need to understand that our customers also have a say in how our brand is communicated, argues the chief marketing officer at Aprimo.