AD NETWORKS
Published: September 29, 2008
When it comes to ad networks, "remnant" is not a dirty word. Here's how to make these vital networks work for your site -- without tedious manual management.
Published: September 23, 2008
By Jim Meskauskas
Reach does matter, but not to the extent that a lot of media sellers make it sound, and not for the reasons that a lot of media buyers think. Here's why.
Reach does matter, but not to the extent that a lot of media sellers make it sound, and not for the reasons that a lot of media buyers think. Here's why.
Published: September 29, 2008
By Doug Wintz
When it comes to ad networks, "remnant" is not a dirty word. Here's how to make these vital networks work for your site -- without tedious manual management.
When it comes to ad networks, "remnant" is not a dirty word. Here's how to make these vital networks work for your site -- without tedious manual management.
Published: September 22, 2008
By Philip Smolin
It's too soon to tell if a commodity market will reduce the value of advertising, but sellers would be wise to look into intelligent ad marketplaces.
It's too soon to tell if a commodity market will reduce the value of advertising, but sellers would be wise to look into intelligent ad marketplaces.
Published: September 19, 2008
By Michael Estrin
Search campaigns on Google will now move at a dizzying pace thanks to a slew of changes with AdWords, but advertisers looking for an old-fashioned publisher relationship will want to call on LinkedIn.
Search campaigns on Google will now move at a dizzying pace thanks to a slew of changes with AdWords, but advertisers looking for an old-fashioned publisher relationship will want to call on LinkedIn.
Published: September 18, 2008
By Tom Hespos
When it comes to doing business with ad networks, media planners have plenty of issues. But what about the relatively minor gripes? Underscore Marketing's president lays out a few of the "little" issues.
When it comes to doing business with ad networks, media planners have plenty of issues. But what about the relatively minor gripes? Underscore Marketing's president lays out a few of the "little" issues.
Published: September 09, 2008
By Sean X Cummings
Your view of ad networks and the banners they sling all depends on where you sit in the marketing landscape of the consumer, the agency, the client, the creative and, yes, even our industry.
Your view of ad networks and the banners they sling all depends on where you sit in the marketing landscape of the consumer, the agency, the client, the creative and, yes, even our industry.
Published: September 05, 2008
By Dan Ballister
Blind ad networks are synonymous with obstacles and uncertainty. Here's how to work around their limitations and reach your audience.
Blind ad networks are synonymous with obstacles and uncertainty. Here's how to work around their limitations and reach your audience.
Published: August 15, 2008
By Michael Estrin
Who is to blame for falling CPMs, and which ad network gives marketers the reach they crave? Those questions and a stunning hiccup from Google dominated the top stories this week.
Who is to blame for falling CPMs, and which ad network gives marketers the reach they crave? Those questions and a stunning hiccup from Google dominated the top stories this week.
Published: August 26, 2008
By Erin O'Grady
To set the stage for successful buys and long-term business partnerships, get the right information up front.
To set the stage for successful buys and long-term business partnerships, get the right information up front.
Published: July 08, 2008
By Sean X Cummings
Think the Google/Microsoft/Yahoo triad has the game locked up? Think again. Find out why a major alternative could be just around the corner.
Think the Google/Microsoft/Yahoo triad has the game locked up? Think again. Find out why a major alternative could be just around the corner.
Published: July 02, 2008
By David Jacobs
As some wonder if it's the end for ad networks, Platform-A's SVP of publisher services explains why they will never go out of style.
As some wonder if it's the end for ad networks, Platform-A's SVP of publisher services explains why they will never go out of style.
Published: June 19, 2008
By Tom Hespos
With ad networks falling out of favor with content sites, has the end finally arrived? Underscore Marketing's president reads the tea leaves.
With ad networks falling out of favor with content sites, has the end finally arrived? Underscore Marketing's president reads the tea leaves.
Published: June 17, 2008
By Sean X Cummings
Does Google's display strategy spell doom and gloom for ad networks?
Does Google's display strategy spell doom and gloom for ad networks?
Published: May 27, 2008
By Jim Meskauskas
iMedia's strategies editor discusses the movement toward vertical networks and how they could be what brings quality -- and sanity -- back to the ad network space.
iMedia's strategies editor discusses the movement toward vertical networks and how they could be what brings quality -- and sanity -- back to the ad network space.
Published: May 22, 2008
By Michael Estrin
Haunted by a Netflix ad that wouldn't go away, we asked an easy question that led to some complicated answers for the future of online advertising.
Haunted by a Netflix ad that wouldn't go away, we asked an easy question that led to some complicated answers for the future of online advertising.
Published: May 14, 2008
By Anand Subramanian
If you're like most marketers, you're still spending the bulk of your ad dollars on portals even though your customers are at niche sites. Here's how to find them.
If you're like most marketers, you're still spending the bulk of your ad dollars on portals even though your customers are at niche sites. Here's how to find them.
Published: May 07, 2008
By Joe Apprendi
Data from a Collective Media study reveals what the future of ad networks may hold, how the market's perception of this segment has changed and what adoption rates currently are.
Data from a Collective Media study reveals what the future of ad networks may hold, how the market's perception of this segment has changed and what adoption rates currently are.
Published: April 25, 2008
By Dawn Anfuso
Our expert, Cory Treffiletti, breaks down the differentiating factors between five categories of networks.
Our expert, Cory Treffiletti, breaks down the differentiating factors between five categories of networks.
Published: April 24, 2008
By Tom Hespos
Recent news stories have begged the question: Just how many ad networks should there be? Underscore Marketing's president explores the limits inherent in ad networks.
Recent news stories have begged the question: Just how many ad networks should there be? Underscore Marketing's president explores the limits inherent in ad networks.
Published: April 17, 2008
By Tom Hespos
Are sweepstakes enthusiasts and low-income tire kickers the only people clicking on ad network banners these days? Underscore Marketing's president explores this idea.
Are sweepstakes enthusiasts and low-income tire kickers the only people clicking on ad network banners these days? Underscore Marketing's president explores this idea.