AD SERVING
Published: March 30, 2009
Despite the growing pressure to lower prices, publishers need to establish the true value of their ads and stick to those prices to enable media buyers to purchase in confidence.
Published: March 30, 2009
By Larry Allen
Despite the growing pressure to lower prices, publishers need to establish the true value of their ads and stick to those prices to enable media buyers to purchase in confidence.
Despite the growing pressure to lower prices, publishers need to establish the true value of their ads and stick to those prices to enable media buyers to purchase in confidence.
Published: March 11, 2009
By Eric Picard
Marketers today are not taking full advantage of the capabilities of the display ad medium. Here are the fundamental problems and how they can be resolved.
Marketers today are not taking full advantage of the capabilities of the display ad medium. Here are the fundamental problems and how they can be resolved.
Published: December 10, 2008
By Eric Picard
Although it's easier to justify DR budgets in a down economy, be wary. Bowing to economic pressure could negatively affect high-value inventory and, thus, the future of online advertising.
Although it's easier to justify DR budgets in a down economy, be wary. Bowing to economic pressure could negatively affect high-value inventory and, thus, the future of online advertising.
Published: December 05, 2008
By Trevor Wright
Banner ads that aren't differentiated across a market are falling victim to slim margins and little branding impact. Find out how you can avoid this engagement trap as the industry moves in a new direction.
Banner ads that aren't differentiated across a market are falling victim to slim margins and little branding impact. Find out how you can avoid this engagement trap as the industry moves in a new direction.
Published: October 30, 2008
By Tom Hespos
Has pay-per-click put the digital advertising industry in jeopardy? Depending on how much of that traffic comes from things like botnets, it's a poor measure of success. Here's why.
Has pay-per-click put the digital advertising industry in jeopardy? Depending on how much of that traffic comes from things like botnets, it's a poor measure of success. Here's why.
Published: October 16, 2008
By Tom Hespos
What strategic moves will help digital preserve (or even increase) market share during a recession? Underscore Marketing's president postulates.
What strategic moves will help digital preserve (or even increase) market share during a recession? Underscore Marketing's president postulates.
Published: October 14, 2008
By Mike Hard
The media audience isn't the only thing that's fragmenting -- your operations technologies are too. See how adopting a unified approach can help make you more responsive to clients' advertising needs.
The media audience isn't the only thing that's fragmenting -- your operations technologies are too. See how adopting a unified approach can help make you more responsive to clients' advertising needs.
Published: September 15, 2008
By Jessica Kizorek
Your video banners need to stir a user's curiosity, not send them running for the hills. Here's a guide for creating ads that scream to be clicked.
Your video banners need to stir a user's curiosity, not send them running for the hills. Here's a guide for creating ads that scream to be clicked.
Published: September 04, 2008
By Tom Hespos
Once again, the release of a new browser heralds the arrival of anonymous, cookie-free web surfing. What can marketers do to keep their online ad campaigns from going haywire?
Once again, the release of a new browser heralds the arrival of anonymous, cookie-free web surfing. What can marketers do to keep their online ad campaigns from going haywire?
Published: August 29, 2008
By Michael Estrin
The economy is giving many in digital a greater headache than previously thought, while Google is giving publishers a leg up, and Facebook may have given users more than they bargained for.
The economy is giving many in digital a greater headache than previously thought, while Google is giving publishers a leg up, and Facebook may have given users more than they bargained for.
Published: August 25, 2008
By Bob Walczak
People have been predicting an explosion in mobile advertising for years, but it has yet to happen. Here is the catalyst that will ultimately bring about the revolution.
People have been predicting an explosion in mobile advertising for years, but it has yet to happen. Here is the catalyst that will ultimately bring about the revolution.
Published: July 01, 2008
By Doug Wintz
Find out how to cast off the shackles of ad server dependency by creating your own inventory tools that address your specific needs.
Find out how to cast off the shackles of ad server dependency by creating your own inventory tools that address your specific needs.
Published: May 16, 2008
By Charisse Tabak
Find out what it takes to get the most from your technology, whether you use a premium-priced product or a free one.
Find out what it takes to get the most from your technology, whether you use a premium-priced product or a free one.
Published: May 01, 2008
By Tom Hespos
Consolidation in the industry and the increased importance of quality audience data is again raising privacy issues. Can first-party cookies help keep data private?
Consolidation in the industry and the increased importance of quality audience data is again raising privacy issues. Can first-party cookies help keep data private?
Published: April 08, 2008
By Chris Autry
Display advertising is about to undergo a revolution that will profoundly affect the industry as we know it. Here's why this needs to happen.
Display advertising is about to undergo a revolution that will profoundly affect the industry as we know it. Here's why this needs to happen.
Published: April 03, 2008
By Scott Nelson
Third-party ad serving has distanced brands from their customers and their data, leading to consumer distrust. Here are some solutions for regaining consumer trust.
Third-party ad serving has distanced brands from their customers and their data, leading to consumer distrust. Here are some solutions for regaining consumer trust.
Published: December 03, 2007
By Jeff Wood
Want to save 15 to 20 percent of revenue? Then make sure you have the right ad server. Here are two key factors.
Want to save 15 to 20 percent of revenue? Then make sure you have the right ad server. Here are two key factors.
Published: December 07, 2007
By Doug Wintz
A trip to Beijing provided a longtime new media exec with perspective on ad serving operations, here and there.
A trip to Beijing provided a longtime new media exec with perspective on ad serving operations, here and there.
Published: November 02, 2007
By John Conroy
Interactive marketing is an increasingly vital element to almost any advertising campaign, so it's best to start acclimating yourself with some of the incredible new branding opportunities out there.
Interactive marketing is an increasingly vital element to almost any advertising campaign, so it's best to start acclimating yourself with some of the incredible new branding opportunities out there.
Published: October 19, 2007
By Brian Handly
Delivery of information when, where and how consumers want it is the new name of the game. An Atlas SVP explores the future possibilities this opens up to marketers.
Delivery of information when, where and how consumers want it is the new name of the game. An Atlas SVP explores the future possibilities this opens up to marketers.