BEST PRACTICES
Published: April 18, 2008
The key to getting consumers to pass along your viral campaign may just be rooted in your ability to meet a basic human desire. Here are a few ways to plant the seeds of a connection.
Published: April 18, 2008
By Jodi Harris
The key to getting consumers to pass along your viral campaign may just be rooted in your ability to meet a basic human desire. Here are a few ways to plant the seeds of a connection.
The key to getting consumers to pass along your viral campaign may just be rooted in your ability to meet a basic human desire. Here are a few ways to plant the seeds of a connection.
Published: April 11, 2008
By Russell Scott
Humorous campaigns can be the biggest viral hits -- or virulent failures. Learn the rules for injecting humor without causing a fatal overdose for your brand.
Humorous campaigns can be the biggest viral hits -- or virulent failures. Learn the rules for injecting humor without causing a fatal overdose for your brand.
Published: March 21, 2008
By
VIDEO: Top brands discuss their favorite campaigns, including those they wish they had created.
VIDEO: Top brands discuss their favorite campaigns, including those they wish they had created.
Published: March 20, 2008
By Scott Meldrum
Has the internet made awareness campaigns obsolete? Ant Farm Online's SVP shows how to effectively build user flow that will drive consumers into the sales funnel more reliably.
Has the internet made awareness campaigns obsolete? Ant Farm Online's SVP shows how to effectively build user flow that will drive consumers into the sales funnel more reliably.
Published: March 13, 2008
By John Conroy
When it comes to new media campaigns, get excited, get creative and get edgy, but don't forget the fundamentals of Marketing 101. See how good buzz can go bad, and how to avoid it.
When it comes to new media campaigns, get excited, get creative and get edgy, but don't forget the fundamentals of Marketing 101. See how good buzz can go bad, and how to avoid it.
Published: March 06, 2008
By Leah Messinger
We take an in-depth look at this international agency and get constructive feedback from clients on its services.
We take an in-depth look at this international agency and get constructive feedback from clients on its services.
Published: March 18, 2008
By Tiffany Young
Part of what makes a campaign work is appropriateness of media and message for each stage of the purchase process. Here's how to map it out.
Part of what makes a campaign work is appropriateness of media and message for each stage of the purchase process. Here's how to map it out.
Published: March 04, 2008
By Matt Heinz
The fundamentals of social networking are crucial for business success. Here's how to start using "old school" relationship tools that have always worked.
The fundamentals of social networking are crucial for business success. Here's how to start using "old school" relationship tools that have always worked.
Published: February 01, 2008
By Scott Meldrum
Before making a deeper connection, consumers want to have confidence that their clicking time is worth the effort. HypeCouncil's founder shows how to make them glad they said yes to your brand.
Before making a deeper connection, consumers want to have confidence that their clicking time is worth the effort. HypeCouncil's founder shows how to make them glad they said yes to your brand.
Published: January 18, 2008
By Colleen Jones
The art of storytelling offers time-tested lessons you can apply in new ways to interactive marketing.
The art of storytelling offers time-tested lessons you can apply in new ways to interactive marketing.
Published: January 23, 2008
By Susan Kim
Well thought-out rich media can be a boon to a campaign. Learn the strategy secrets from an Advertising.com creative director.
Well thought-out rich media can be a boon to a campaign. Learn the strategy secrets from an Advertising.com creative director.
Published: January 10, 2008
By Leah Messinger
Find out what current and past clients have to say about this media agency, plus take an in-depth look inside.
Find out what current and past clients have to say about this media agency, plus take an in-depth look inside.
Published: January 04, 2008
By Scott Meldrum
Think online consumers can't try before they buy? Take a look at some key strategies that can build relationships and increase purchase intent within a humble banner ad.
Think online consumers can't try before they buy? Take a look at some key strategies that can build relationships and increase purchase intent within a humble banner ad.
Published: December 21, 2007
By Christopher Richards
Take this counter-intuitive approach and you might just find yourself newly inspired.
Take this counter-intuitive approach and you might just find yourself newly inspired.
Published: December 13, 2007
By Leah Messinger
We take an in-depth look at this agency and ask past and current clients to evaluate its services.
We take an in-depth look at this agency and ask past and current clients to evaluate its services.
Published: December 11, 2007
By Joseph Dumont
To demonstrate that it's more than a phone company, Verizon created interactive experiences for consumers around the NFL, Gwen Stefani and the Grammys.
To demonstrate that it's more than a phone company, Verizon created interactive experiences for consumers around the NFL, Gwen Stefani and the Grammys.
Published: December 06, 2007
By Susan Schimmel
Once you've had a viral hit, how do you ensure an encore? Here are some follow-up efforts worthy of note.
Once you've had a viral hit, how do you ensure an encore? Here are some follow-up efforts worthy of note.
Published: November 16, 2007
By Jodi Harris
The RFP process may not be ideal, but does it have to be a breeding ground for idea infringement? Experts from Deep Focus, Real Branding and Ask.com explain how to cope.
The RFP process may not be ideal, but does it have to be a breeding ground for idea infringement? Experts from Deep Focus, Real Branding and Ask.com explain how to cope.
Published: November 12, 2007
By Yoav Arnstein
Learn from Eyeblaster how advertisers are using tagging to connect with and engage consumers.
Learn from Eyeblaster how advertisers are using tagging to connect with and engage consumers.
Published: November 01, 2007
By Gary Nelson
In an attempt to address the cultural needs of ethnic niches, the advertising industry is reinforcing stereotypes. An Organic creative director discusses the issues and solutions.
In an attempt to address the cultural needs of ethnic niches, the advertising industry is reinforcing stereotypes. An Organic creative director discusses the issues and solutions.