BEST PRACTICES
Published: June 29, 2009
No matter where you are in your creative career, you'll benefit from these words of wisdom from an industry vet.
Published: June 29, 2009
By Doug Schumacher
No matter where you are in your creative career, you'll benefit from these words of wisdom from an industry vet.
No matter where you are in your creative career, you'll benefit from these words of wisdom from an industry vet.
Published: June 26, 2009
By Catherine Spurway
There are several debates about the value of rich media among all the online alternatives. Find out how brands are reaching new levels of success with this powerful tool for audience engagement.
There are several debates about the value of rich media among all the online alternatives. Find out how brands are reaching new levels of success with this powerful tool for audience engagement.
Published: May 22, 2009
By Michael Estrin
Searching for great creative but not sure where to look? These agencies may not be on your radar, but they should be.
Searching for great creative but not sure where to look? These agencies may not be on your radar, but they should be.
Published: April 29, 2009
By Doug Schumacher
You can get better results from the creative assets you develop if you keep an integrated approach in mind from the start. And it's easier than you think. Find out how.
You can get better results from the creative assets you develop if you keep an integrated approach in mind from the start. And it's easier than you think. Find out how.
Published: April 30, 2009
By David Rossiter
In storytelling for interactive marketing and advertising, it's not about the destination -- it's about the journey. Take a look at a roadmap for successful progress.
In storytelling for interactive marketing and advertising, it's not about the destination -- it's about the journey. Take a look at a roadmap for successful progress.
Published: April 14, 2009
iMedia asked a group of interactive marketing thought leaders what the OPA's proposed new advertising units will mean for the future of online display. Here's what they had to say.
Published: April 03, 2009
By Donnovan Andrews
Advertisers are trying to make the most of their smaller budgets by putting their money into trackable digital media. See why this focus on impressions may eventually hurt your bottom line.
Advertisers are trying to make the most of their smaller budgets by putting their money into trackable digital media. See why this focus on impressions may eventually hurt your bottom line.
Published: March 19, 2009
How hard is it for brands and agencies to collaborate on creative? Watch as three industry leaders describe their most exciting and successful partnerships.
Published: March 17, 2009
By Rich Cherecwich
Is there a lack of imagination in interactive, or is it just being held up by restrictions and regulations? AKQA's co-chief creative officer weighs in.
Is there a lack of imagination in interactive, or is it just being held up by restrictions and regulations? AKQA's co-chief creative officer weighs in.
Published: March 13, 2009
By Gunther Sonnenfeld
These two camps need to break free from their silos to move the industry forward, especially at a time when innovation is the key to success. Find out why.
These two camps need to break free from their silos to move the industry forward, especially at a time when innovation is the key to success. Find out why.
Published: March 11, 2009
By Mira Schwirtz
Learn how and why brands like Coke, Microsoft, and Nike are attracting eyeballs with adorable and engaging ads.
Learn how and why brands like Coke, Microsoft, and Nike are attracting eyeballs with adorable and engaging ads.
Published: March 12, 2009
By Evan Gerber
Leapfrogging the competition is still possible, even in a time of shrinking budgets. Try these practices to revamp your creative process.
Leapfrogging the competition is still possible, even in a time of shrinking budgets. Try these practices to revamp your creative process.
Published: March 06, 2009
By Jodi Harris
A group of graduate students devised campaigns to revamp the auto industry. See how iMedia's panelists selected the winning team -- and what marketers can learn from these fresh minds.
A group of graduate students devised campaigns to revamp the auto industry. See how iMedia's panelists selected the winning team -- and what marketers can learn from these fresh minds.
Published: March 05, 2009
By Aaron Goldman
While the intention behind the RFP is good, the execution is not. Let's get rid of all the headaches and focus on these key steps to improve the system.
While the intention behind the RFP is good, the execution is not. Let's get rid of all the headaches and focus on these key steps to improve the system.
Published: February 17, 2009
By Dick Bondy
No matter how skillfully crafted the launch of a new brand is, without a well thought-out and executed strategy, the message sent can be quite the opposite of what is intended.
No matter how skillfully crafted the launch of a new brand is, without a well thought-out and executed strategy, the message sent can be quite the opposite of what is intended.
Published: February 10, 2009
By Rodney Webster
Interactive offers the unique ability to tweak campaigns on the fly and maximize the exposure of your best creative. Discover what works best by implementing these testing methods.
Interactive offers the unique ability to tweak campaigns on the fly and maximize the exposure of your best creative. Discover what works best by implementing these testing methods.
Published: January 28, 2009
By Jim Nichols
As digital media have evolved, humor has largely supplanted other emotional styles of online marketing. Here are ways to more effectively use laughter to build your brand.
As digital media have evolved, humor has largely supplanted other emotional styles of online marketing. Here are ways to more effectively use laughter to build your brand.
Published: January 21, 2009
By Reid Carr
Feeling frustrated by underperforming display ads? Perhaps your campaign could benefit from one or more of these tactics.
Feeling frustrated by underperforming display ads? Perhaps your campaign could benefit from one or more of these tactics.
Published: January 23, 2009
By Matt Kapko
Wieden + Kennedy's digital guru is tired of all the conversations about traditional media spend moving into interactive. Traditional media isn't going away, he argues, so get used to it.
Wieden + Kennedy's digital guru is tired of all the conversations about traditional media spend moving into interactive. Traditional media isn't going away, he argues, so get used to it.
Published: January 22, 2009
By Russell Scott
Amid the mash-up madness and made-up metrics for determining viral potential, why do marketers' messages still misfire? See what the classic ads of yesteryear did right, and why the strategies behind them still resonate today.
Amid the mash-up madness and made-up metrics for determining viral potential, why do marketers' messages still misfire? See what the classic ads of yesteryear did right, and why the strategies behind them still resonate today.