BOOK CLUB
Published: November 07, 2007
"The Internet Advocacy Book" offers tips, techniques and case studies for nonprofits and corporations alike to get the most from their online presence.
Published: November 07, 2007
By Brian Reich
"The Internet Advocacy Book" offers tips, techniques and case studies for nonprofits and corporations alike to get the most from their online presence.
"The Internet Advocacy Book" offers tips, techniques and case studies for nonprofits and corporations alike to get the most from their online presence.
Published: October 26, 2007
By Don E. Schultz
In this book review, the authors make an organized plea that advertising firms and their people become more financially focused.
In this book review, the authors make an organized plea that advertising firms and their people become more financially focused.
Published: September 14, 2007
By Larry Everling
In a new book, the Carat North America CEO tells us to follow the money, but it may take some time to determine the exchange rates.
In a new book, the Carat North America CEO tells us to follow the money, but it may take some time to determine the exchange rates.
Published: September 10, 2007
By John Durham
Whether new to the business or an old-timer, these books selected by marketing professor Durham will give your career a jumpstart.
Whether new to the business or an old-timer, these books selected by marketing professor Durham will give your career a jumpstart.
Published: July 20, 2007
By Phil Gomes
A new-media consultant reviews Paul Gillin's "The New Influencers: A Marketer's Guide to the New Social Media."
A new-media consultant reviews Paul Gillin's "The New Influencers: A Marketer's Guide to the New Social Media."
Published: April 06, 2007
By Brandon Gutman
iMedia's recruiting columnist reviews a powerful guide for managers looking to rise above the chaos and create meaningful change.
iMedia's recruiting columnist reviews a powerful guide for managers looking to rise above the chaos and create meaningful change.
Published: November 29, 2006
By Dave Morgan
TACODA's founder reviews Rex Briggs and Greg Stuart's "What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds."
TACODA's founder reviews Rex Briggs and Greg Stuart's "What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds."
Published: November 16, 2005
By Doug Schumacher
Nick Wreden's new book argues that most brand marketers are out of synch with both their consumers and their management -- learn what they should do about it.
Nick Wreden's new book argues that most brand marketers are out of synch with both their consumers and their management -- learn what they should do about it.
Published: June 10, 2005
By Dave Morgan
In the iMedia Book Club, TACODA's Dave Morgan reviews “Life After the 30 Second Spot” -- the new book by iMedia Editor at Large Joseph Jaffe.
In the iMedia Book Club, TACODA's Dave Morgan reviews “Life After the 30 Second Spot” -- the new book by iMedia Editor at Large Joseph Jaffe.
Published: April 28, 2005
By Lynn Moss
Email marketer Lynn Moss reviews "The Quiet Revolution in Email Marketing" by Bill Nussey.
Email marketer Lynn Moss reviews "The Quiet Revolution in Email Marketing" by Bill Nussey.
Published: March 17, 2005
By Jim Meskauskas
Jim Meskauskas reviews "When Customers Talk… Turn What They Tell You into Sales" by T. Scott Gross.
Jim Meskauskas reviews "When Customers Talk… Turn What They Tell You into Sales" by T. Scott Gross.
Published: February 23, 2005
By G. Simms Jenkins
Simms Jenkins reviews email marketing guide "Sign Me Up" by Matt Blumberg and Michael Mayor.
Simms Jenkins reviews email marketing guide "Sign Me Up" by Matt Blumberg and Michael Mayor.
Published: December 02, 2004
By Doug Schumacher
Basement Inc. president Doug Schumacher reviews "How Customers Think" by Gerald Zaltman.
Basement Inc. president Doug Schumacher reviews "How Customers Think" by Gerald Zaltman.
Published: November 01, 2004
By Dave Chase
Altus Alliance's Dave Chase reviews "The Wisdom of Crowds" by James Surowiecki and lets us know what marketers can get from this book.
Altus Alliance's Dave Chase reviews "The Wisdom of Crowds" by James Surowiecki and lets us know what marketers can get from this book.
Published: October 04, 2004
By Brad Berens
Interactive marketing guru Don E. Schultz lists the five books that all marketers should be reading.
Interactive marketing guru Don E. Schultz lists the five books that all marketers should be reading.
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