BRANDING
Published: June 15, 2005
Research shows that B2B marketers are thinking harder about brand-building.
Published: September 25, 2006
By Steve Mulder & Ziv Yaar
Molecular's Steve Mulder & Ziv Yaar discuss how to prioritize your brand attributes for measurable business results.
Molecular's Steve Mulder & Ziv Yaar discuss how to prioritize your brand attributes for measurable business results.
Published: June 07, 2006
By Gary Arlen
Sony, Kodak and Disney CEOs ponder branding and competitive challenges.
Sony, Kodak and Disney CEOs ponder branding and competitive challenges.
Published: June 15, 2005
By eMarketer
Research shows that B2B marketers are thinking harder about brand-building.
Research shows that B2B marketers are thinking harder about brand-building.
Published: June 13, 2005
By Dynamic Logic
In a new column, Dynamic Logic analyzes online automotive advertising.
In a new column, Dynamic Logic analyzes online automotive advertising.
Published: December 02, 2004
By Dawn Anfuso
Study finds C-level execs across the globe believe in the value of advertising.
Study finds C-level execs across the globe believe in the value of advertising.
Published: October 19, 2004
By Gunjan Bagla
Movie marketing may one day embrace integration in all its glory � but only because it must in order to survive.
Movie marketing may one day embrace integration in all its glory � but only because it must in order to survive.
Published: August 16, 2004
By Staff
Consumers see Olympic sponsors as industry leaders, study says.
Consumers see Olympic sponsors as industry leaders, study says.
Published: July 28, 2004
By Gunjan Bagla
Automakers have a hard time changing attitudes, but new car advertising helps.
Automakers have a hard time changing attitudes, but new car advertising helps.
Published: July 15, 2004
By Staff
Study finds that sponsored search does drive online marketing success.
Study finds that sponsored search does drive online marketing success.
Published: June 28, 2004
By Eunice Park
Survey says majority of companies violate customers' online privacy, ignore their queries.
Survey says majority of companies violate customers' online privacy, ignore their queries.
Published: June 14, 2004
By Gunjan Bagla
Statistics say the customer will continue to rule as travel marketing and purchasing online grow (second of two parts).
Statistics say the customer will continue to rule as travel marketing and purchasing online grow (second of two parts).
Published: June 10, 2004
By Dawn Anfuso
Majority of marketers feel branding opportunities -- online and offline -- aren't being taken.
Majority of marketers feel branding opportunities -- online and offline -- aren't being taken.
Published: June 10, 2004
By Gunjan Bagla
Statistics show that online media will continue to reshape the travel industry (first of two parts).
Statistics show that online media will continue to reshape the travel industry (first of two parts).
Published: May 27, 2004
By Staff
Study finds Web users have low tolerance for more than two ads on a site.
Study finds Web users have low tolerance for more than two ads on a site.
Published: May 25, 2004
By Eunice Park
More small businesses planning Web presence, study says.
More small businesses planning Web presence, study says.
Published: May 05, 2004
By Dawn Anfuso
IAB case studies prove real-world power of online in branding mix.
IAB case studies prove real-world power of online in branding mix.
Published: March 29, 2004
By Dawn Anfuso
New research shows that targeting your ideal customers is more effective for branding than going broad.
New research shows that targeting your ideal customers is more effective for branding than going broad.
Published: March 10, 2004
By Dawn Anfuso
New research proves online ads do contribute to brand metrics.
New research proves online ads do contribute to brand metrics.
Published: February 04, 2004
By Nancy Wong Bryan
Online travel sites have discovered that where there's a brand, there�s traffic. Marketers can take their brands farther by recognizing the different reasons why users approach these sites.
Online travel sites have discovered that where there's a brand, there�s traffic. Marketers can take their brands farther by recognizing the different reasons why users approach these sites.
Published: November 06, 2003
By Coral Wilson
Online ads may not always lead to online purchases, but they are increasingly influential in shaping brand perceptions, providing information and generating offline sales.
Online ads may not always lead to online purchases, but they are increasingly influential in shaping brand perceptions, providing information and generating offline sales.