CONSUMER STRATEGIES 
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Published: July 03, 2008
Behavioral targeting can play a special role for products and services where need is dictated by life stage. Here's how you might carve out a role for BT in your organization.
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Published: July 03, 2008
Web 2.0 is real, raw and can require a scary change of mindset for some brands. With some help from these proven strategies, you can rein in the danger while still engaging consumers.
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Published: June 27, 2008
Yes, we're past the honeymoon phase of interactive. But there's a great opportunity to steal the hearts -- and mindshare -- of audiences, and it may be simpler than you think.
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