CONSUMER ACQUISITION
Published: April 25, 2006
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eMarketer reports how many marketers are focusing on behavioral online advertising to better target their audience.
Published: April 25, 2006
By eMarketer
eMarketer reports how many marketers are focusing on behavioral online advertising to better target their audience.
eMarketer reports how many marketers are focusing on behavioral online advertising to better target their audience.
Published: April 07, 2006
By Lisa Phillips
eMarketer looks at trends in online computer hardware and software advertising.
eMarketer looks at trends in online computer hardware and software advertising.
Published: March 28, 2006
By eMarketer
eMarketer reports that many marketers plan to update their websites, as well as increase the amount of sponsored links and online ads.
eMarketer reports that many marketers plan to update their websites, as well as increase the amount of sponsored links and online ads.
Published: March 14, 2006
By eMarketer
eMarketer reports that search engine marketing spend outpaced general online advertising spend in 2005.
eMarketer reports that search engine marketing spend outpaced general online advertising spend in 2005.
Published: March 01, 2006
By The Marketing Experiments Journal
Marketing Experiments discusses reasons why running email news items related to the products or services you sell can generate a spike in sales.
Marketing Experiments discusses reasons why running email news items related to the products or services you sell can generate a spike in sales.
Published: February 27, 2006
By Joe Pilotta
Looking for higher email response rates? BIGresearch suggests splitting your target market by the search engines they use.
Looking for higher email response rates? BIGresearch suggests splitting your target market by the search engines they use.
Published: December 02, 2005
By eMarketer
eMarketer talks with Prospectiv's president and CEO, Jere Doyle, about how to reach new customers online.
eMarketer talks with Prospectiv's president and CEO, Jere Doyle, about how to reach new customers online.
Published: November 18, 2005
By Ben Macklin
eMarketer looks at the online gambling industry's creative marketing efforts, which are subject to a host of regulations.
eMarketer looks at the online gambling industry's creative marketing efforts, which are subject to a host of regulations.
Published: September 19, 2005
By Joe Pilotta
BIGresearch's Joe Pilotta shows how one advertiser used SIMM data to target African American male consumers with IM, blogs and RFID.
BIGresearch's Joe Pilotta shows how one advertiser used SIMM data to target African American male consumers with IM, blogs and RFID.
Published: August 31, 2005
By eMarketer
eMarketer surveys marketing executives about sercurity, privacy and other industry concerns.
eMarketer surveys marketing executives about sercurity, privacy and other industry concerns.
Published: August 15, 2005
By Joe Pilotta
Even though "consumer engagement" is a hot new planning metric, BIGresearch's Joe Pilotta argues that engagement only matters when it comes to influence.
Even though "consumer engagement" is a hot new planning metric, BIGresearch's Joe Pilotta argues that engagement only matters when it comes to influence.
Published: August 10, 2005
By eMarketer
Despite high internet use in Canada, online shopping is slow.
Despite high internet use in Canada, online shopping is slow.
Published: July 29, 2005
By Debra Aho Williamson
eMarketer's Debra Aho Williamson discusses three key strategies for marketing online financial services.
eMarketer's Debra Aho Williamson discusses three key strategies for marketing online financial services.
Published: June 22, 2005
By eMarketer
The online payment system PayPal may be facing competition.
The online payment system PayPal may be facing competition.
Published: June 17, 2005
By David Hallerman
eMarketer�s David Hallerman looks at what businesses are doing -- and not doing -- to capture business targets through search.
eMarketer�s David Hallerman looks at what businesses are doing -- and not doing -- to capture business targets through search.
Published: June 13, 2005
By Dawn Anfuso
Viewpoint�s CEO reveals the findings from research that tested the effectiveness of the company�s �All Things Video� program.
Viewpoint�s CEO reveals the findings from research that tested the effectiveness of the company�s �All Things Video� program.
Published: May 27, 2005
By Ezra Palmer
The internet gives marketers unparalleled ability to target consumers. Now if consumers would just get with the program.
The internet gives marketers unparalleled ability to target consumers. Now if consumers would just get with the program.
Published: May 18, 2005
By eMarketer
According to recently released Hewlett-Packard data, small businesses are beginning to factor blogs into their marketing plans.
According to recently released Hewlett-Packard data, small businesses are beginning to factor blogs into their marketing plans.
Published: May 06, 2005
By Ben Macklin
eMarketer�s Ben Macklin wonders if online economies in North America and Europe may be surpassed by Asia-Pacific's, where broadband infrastructure is exploding.
eMarketer�s Ben Macklin wonders if online economies in North America and Europe may be surpassed by Asia-Pacific's, where broadband infrastructure is exploding.
Published: May 04, 2005
By eMarketer
Customers are waiting longer to hear back from businesses as email response time slows.
Customers are waiting longer to hear back from businesses as email response time slows.