True permission email marketing works best when true permission is given and there is no wiggle room to debate when/how/if permission was truly established.

Why risk all of the hard work you have done for a quick shortcut that most likely won't be fruitful?

Your opt-in house list will be the best performing audience anyway. Stick with it.

Additional resources:
If you are unclear of where your email marketing campaigns stand in this area, you should initiate a complete and focused audit of your permission-based email operations and CAN-SPAM compliance. An outside eye usually uncovers a lot more than internal ones. A specialty email firm is your best bet to ensure full observance of these essential email marketing practices and requirements.

Return to Introduction