Alloy's SVP, strategic marketing, describes the role of consumer branding in online identity production for young people.

Social connections among today's Millennials know no bounds. The rise of online social networking enables the digital generation to engage in perpetual identity production and to weave a unique brand for themselves on a daily basis. Brands play a major role in the image young people endeavor to create for themselves, and are ever more present as core components of their evolving personal profiles and online communication.

Alloy Media + Marketing explores Millennials as the latest brand propagation platform and discusses the opportunities and the challenges faced by advertisers endeavoring to entice a media savvy and discerning target to wear their badge.

• Millennials & New Rules of Engagement: Evolving role of brands in the digital world
• Millennials as Media Editors: Young consumers in control
• Millennials as Media Platforms: Brand propagation through young people's profiles
• Millennials as your Messenger: The right opportunities for getting into their world

Speaker Bio:
A leader in youth-focused nontraditional marketing, Samantha Skey built and now manages the Alloy Media + Marketing's cross platform advertising and marketing strategy. The company builds integrated marketing solutions for thousands of youth marketers, employing a surround strategy to engage Millennials throughout their day. Alloy's diverse array of media and marketing assets includes direct mail, college and high school media, interactive, street art, display media, college guides, promotional and social network marketing. Prior to Alloy, Skey held a variety of sales and marketing management positions at CNET, Interactive Imaginations and Disney Online.

GET THE PRESENTATION

• [Presentation] Download it now

Presenter: Samantha Skey, SVP Strategic Marketing, Alloy Media + Marketing

Format: Zipped PowerPoint File