In this keynote presentation, Publicis' execs discuss the critical relationship between creative and media in the development of effective interactive and integrated strategies.

The continuous emergence of new platforms necessitates that creatives learn how to communicate ideas in new ways at a record pace. What's more, clients are demanding that campaigns prove creative elements' impact on the bottom line.

So, it's imperative that creative and media no longer live unbundled.

How exactly do media and creative teams collaborate to achieve client goals? How are agencies approaching the creative ideation and development process differently now? What hurdles must be overcome to truly match messaging with specific platforms while streamlining branding?

In today's session, Publicis' Debbie Yount and Rob Feakins discuss the critical relationship between their two disciplines in the development of effective interactive and integrated strategies. 

Bios:
Debbie Yount applies her 30 years of integrated communications expertise to go beyond advertising to include direct marketing, interactive, promotional marketing, shopper marketing, public relations and word-of-mouth marketing. Yount's role is to create holistic communications programs that not only build brand equity but also drive demand for clients such as Beam Global Wine & Spirits, P&G, General Mills, Bayer, Sprint, Sanofi-Aventis, Wyeth, HP and Nestle to name a few. Prior to joining Publicis, Yount was executive vice president, global integration director for Grey Global Group overseeing the agency's global integrated communications for numerous travel and tourism and technology accounts. 

Rob Feakins joins Publicis from kirshenbaum bond + partners (kb+p) where he most recently served as executive creative director and vice chairman. He joined kb+p in January 2001 as co-executive creative director and was part of a new business team that won over $500 million in new business including: Panasonic, Ciroc Vodka, Don Julio Tequila, Timex, Mohegan Sun, Ciba Vision Contact Lenses and Song Airlines. At kb+p, Feakins also created memorable campaigns for Target, Moet, Hennessy Cognac, CitiAadvantage and Liberty Mutual. He spent the majority of his career at TBWA Chiat/Day Los Angeles where he worked on Nissan and Eveready Energizer. Prior to joining kb+p, he was executive creative director of Ammirati Puris Lintas.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Debbie Yount, Chief Holistic Officer, Publicis USA; Rob Feakins, President & Chief Creative Officer, Publicis New York

Format: 53:34, 49.0 MB, MP3