Listen to Team One Advertising CEO's keynote presentation at the iMedia Driving Interactive summit in Temecula, California.

The consumer-controlled era has taken over. It has changed the advertising business from an exposure-driven to an engagement-driven economy.

This change has confirmed the critical importance of a relationship between traditional and new media and it has increased the expectations of what media can deliver. If traditional engages emotionally, and online allows people to participate-- how can these two worlds merge to work together?

During this session, Team One's Chief Executive Officer Brian Sheehan will talk about the role of media and his vision for the future. He will display examples of how Lexus used outdoor, mobile and interactive media to fully engage elusive consumers.

Bio:
Brian Sheehan is in his 23rd year at Saatchi & Saatchi. In 1999, Sheehan was named chairman and CEO of Team One Advertising in Los Angeles. Team One's main account is Lexus, which they launched and have established as the top-selling luxury automotive brand in the United States. During 2004, Team One was awarded the Ritz-Carlton business. Later in 2005, Team One became a P&G roster agency by winning the Millstone coffee business. Sheehan began his career on the General Mills account on such brands as Cheerios and Gold Medal Flour. He started working on Toyota USA in 1985 and ran the Toyota business in Canada during 1986 and 1987.

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Speaker(s): Brian Sheehan, CEO, Team One Advertising

Format: 00:43:49, 40.1 MB, MP3