EMAIL: IN FOCUS
Published: March 26, 2007
7 Ways to Save a Marketing Email
 
Newsletters that read well

The best tip for making newsletters work in the preview pane is putting the table of contents or "In This Issue" in the upper-left corner along with navigation links. Get to the meat of your cover story above the fold, use graphics sparingly, and you've got a newsletter that your readers can actually, uh, read.

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