Will the mega-merger damage or improve the industry landscape? Experts differ on the consequences of this surprising deal.

With the interactive industry still reeling from Google’s $3.1 billion acquisition of DoubleClick on Friday, iMedia has pooled some of its sharpest industry skeptics, thought leaders and forecasters to weigh in on the fate of this potentially complex and highly lucrative marriage of two industry powerhouses. While some analysts call it the making of a monster, or a DoubleGoo, others see Google as having positioned itself to take market share of the online advertising space by now controlling more publisher inventory, attracting more media budgets, offering more agency services, and holding more power over users than ever before.

The following articles are part of our special series on this groundbreaking union. For insight into where this could be headed and how it could affect your business or future business, please take a look at the following commentary and analysis:

News Analysis: The Google/DoubleClick Marriage
Google/DoubleClick, You Must Be Kidding by Tom Hespos
Googling Up a Whole New Empire by Andreas Roell
The Double-Goo Monster: Are We Jumping at Shadows? by Cree Lawson
GoogleClick: 10 Things to Keep an Eye On by Aaron Goldman
Google Gobbles DoubleClick... Now What? by Bill Gossman