OPINIONS
Published: July 13, 2007
Media Motion: For the Record (07/13/07)
 

TACODA flies high with a travel vertical, plus other interactive industry hires, partnerships, launches and announcements.

Editor's note: We list the companies and people alphabetically according to what company hires what person or another company. Our weekly column is always looking for announcements, so please email them to mediamotions@imediaconnection.com.

Active Athlete Media, an online media company that connects advertisers with consumers actively engaged in lifestyle sports, has hired T.J. Kelly as vice president of marketing.

Ascent Media Group has hired Lori Dicker as its VP of business development, digital services.

BrightSpot Media, creator of BrightSpot.tv, has named Harrison Wise vice president of corporate communications.

BrightWave Marketing has promoted Brent R. Rosengren to director of client services.

CheckM8, an ad serving firm, has been hired by Brazil Midia Digital's Gazeta Mercantil, a major financial news site.

Cossette Communications announced that it has hired Sally Kennedy to serve as president of its New York office, effective immediately.

Fuel Industries announced the appointment of Kevin Astle, former EVP and managing director for the Americas of The Marketing Store Worldwide, to the position of EVP and COO.

iKnowtion, a marketing and analytic consultancy that helps Fortune 1000 companies improve overall marketing effectiveness, announced that Janet Burlee has joined the firm as director, new business development.

IndustryBrains, the founder of site-specific contextual advertising and a wholly owned subsidiary of Marchex, Inc., announced that it has renewed and expanded its contextual advertising agreement with The Motley Fool.

Maven Networks has been tapped by TV Guide to power the site's online video channels.

MTVN Kids and Family Group's largest online game channel, AddictingGames, and Habbo, a social networking site for teenagers, have entered into a new relationship making AddictingGames the exclusive North American online games distribution partner for Habbo.

NetMargin, a division of Datran Media, announced the official launch of BrandShield, an email compliance dashboard and enforcement tool, that has been integrated into its affiliate marketing platform.

PollStream Inc. announced the addition of Shalini Saini as a marketing manager.

Revver has hired Marc Hernandez, who will serve as VP, advertising sales.

RPA has hired Claire Browne as VP, director of media insights, research and accountability.

TACODA announced that its monthly audience now includes more than 19 million business and vacation travelers and that it will launch a specialized sales team to focus on qualified business and vacation travelers who research and/or book their trips online.

The Direct Marketing Association (DMA) has reached an agreement to merge its Email Marketing Council with the Email Experience Council, LLC, (EEC) a global organization of marketing professionals.

Unicast by Viewpoint has been awarded the International Stevie Award for Best Online Ad Campaign in the 2007 International Business Awards. Unicast's "Rich Media Without Limits" HD3D ad campaign won the Stevie Award for superior visual quality, creativity and originality.

Michael Estrin is associate editor, iMediaConnection. Read full bio.