What clients say
Past and present Organic clients describe the company as crucial in developing integrated campaigns and great at creative and understanding and building on brand imagery. One client described Organic as good at presenting a variety of innovative, outside-the-box options while remaining responsive to company needs.
"They have excellent creative minds and they have extreme fiduciary responsibility."
"They've been crucial in developing our integrated campaigns."
"Oftentimes creative people can just come up with a creative idea but it doesn't really relate to a brand. They're very brand-centric in terms of coming up with ideas."
"When we hit points of conflict they were really easy to work through that conflict. They're great listeners."
On budgetary issues: "We never felt like we were backed into a corner. They gave us options."
"We always had a safe and a radical choice."
Suggested areas for improvement include continuing to push clients to take advantage of new technology and new media; taking more initiative to work independently with partner agencies; and staying sensitive to personnel issues.
"They should continue to embed themselves with other agencies."
On working more independently with those partner agencies: "We would like them to come to us saying 'This is what we've been thinking about on your behalf.'"
"From a client perspective, with the fast-moving web and Organic being the agency responsible for internet campaigns, we need them to push us even harder than they do today."
Average grade from clients: A-.
Leah Messinger is a freelance writer. Read full bio.