BEST PRACTICES
Published: January 10, 2008
MediaVest's agency score card (page 4 of 4)
 

What clients say:
Past and present MediaVest clients describe the company as easy to work with in both the traditional and digital spaces. One client noted a marked improvement in the company's digital practice over the past several years. "They're where we need them to be now," the client said. Others described MediaVest as good at meeting deadlines and budgets, as well as communicating effectively and developing integrated campaigns. Others highlighted MediaVest's metrics-tracking abilities and long-established relationships with suppliers on the web and in the traditional TV space as key benefits of working with the agency.

"The agency's people work with us in emails and in person, and over the phone as needed. They accommodate what works for us."

"We keep piling more and more things on them and we have to keep prioritizing. Once we do that, they do pretty well after that."

"We have ideas; MediaVest helps us to implement them."

"Given our budget levels, I guess they're doing as much as they can do."

"They're always looking for new solutions for us."

"We see the benefits of having all the planning from one agency."

"As digital has become more prevalent, it has become more integrated into the overall efforts of the company. And it seems like MediaVest is one of the groups that realized that earlier on and has changed its structure to make sure resources are more integrated."

“They meet, usually exceed, occasionally disappoint our expectations. It's a pretty good relationship we have with them."

"We get feedback all the time by suppliers that they really know the industry."

"The stewardship and accountability they have in place is probably the best in the industry."

Suggested areas for improvement include increasing efficiency on campaigns and paying appropriate attention to hiring enough staff to meet the demands of clients in this growing industry.

"Just being able to keep talent in this high demand new area is tricky."

"We're pushing them on as our business continues to grow, how do we have them do more?"

Average grade from clients: A-.

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Leah Messinger is a freelance writer. Read full bio.

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