Your welcome email provides a great opportunity to introduce your brand by incorporating the same look and feel as your site. Duplicate your existing navigation bar into your email and provide clear calls-to-action to drive subscribers to your site and allow them to explore more on their own.

It is also a good idea to include your brand name in the "from" field and subject line. Remember to keep your emails CAN-SPAM-compliant and include an option to unsubscribe. This is also a great time to include white-listing language at the top of your email so subscribers can add you to their address book and ensure future deliverability to their inbox.

Neiman Marcus welcome email introducing brand look and feel