Some innovative campaigns:
Client: Chupa Chups
Media: internet/interactive
Campaign: Chupa Chups 50th anniversary celebration
Barcelona-based lollipop company Chupa Chups approached Nurun to help it celebrate the 50th anniversary of its brand. Chupa Chups was looking for a global site to market its candy and toys to a wide-ranging demographic of children, teenagers and their parents with the purchasing power. The company wanted a funny and irreverent site.
The resultant product is a Flash-based website available to viewers in five languages. The site includes games (such as a Chupa Chups-branded version of Sudoku), promotions and a company timeline. All of those features follow a lengthy animated intro complete with a lollipop song inspired by the Chordettes' famed 1958 tune and an accompanying timeline that references key cultural highlights of the last half century: The Rolling Stones, Andy Warhol, the moon landing, Star Wars, Apple computer, Pac Man, Forest Gump, Bill Clinton, and, somewhat incongruously, the assassination of John Lennon.
Client: Pirelli Film
Media: internet/interactive
Campaign: Mission Zero
Pirelli Film, a unit of Italian tire and communications company Pirelli Group, selected Nurun to help produce and publicize "Mission Zero," a short, branded film starring Uma Thurman. In 2006 Nurun worked on "The Call," another Pirelli Film starring John Malkovich and Naomi Campbell. The Pirelli brand is perhaps best known for its annual, male-oriented calendar. With all of these projects, Pirelli aims to build and expand its brand.
For the Pirelli campaign, Nurun produced the media components of the "Mission Zero" site, from the interface to music arrangements and sound effects to screensavers. Nurun also translated the site into eight languages. The 2006 "The Call" campaign brought in an estimated 5 million views worldwide.
Client: Evian Natural Spring Water
Media: internet/interactive
Campaign: Fill with Care
Nurun has worked with Evian parent company Group Danone since 1995. For its most recent Fill with Care campaign, Evian tasked Nurun with simplifying its website and aligning the company's digital content with its offline messages and image. Nurun redesigned the Evian website using rich media ad units, Flash video elements and tie-ins with major media companies and popular blogs. All components of the digital campaign seek to associate the Evian brand with the perceived purity and cleanliness of water.