Dell

 
Dell opted to include mobile as a part of its campaign as a new and innovative way to connect with and build consumer awareness. Ad Infuse also assisted in creating an opt-in viewer database capture from Dell's WAP pages. The campaign was successfully structured to build awareness about its wireless capabilities and to increase sales for the Inspiron and XPS models of Dell notebooks.

EA
In order to garner awareness and increase downloads for EA Mobile's Harry Potter mobile game, Ad Infuse applied two approaches that leveraged its rich media capabilities. The first was the creation of a first-ever clickable video podcast that used pre-roll advertising and enabled users to click to the Harry Potter splash page directly from the podcast. The second strategic tactic leveraged mobile social networking, a pastime quite popular among the younger target demographic for Harry Potter. Through Ad Infuse's partnership with AirG, a mobile social networking publisher, Ad Infuse was able to bring the Harry Potter campaign on-deck with Boost Mobile. These advertisements successfully directed mobile users to a download page where they were able to immediately access the mobile game. EA knew that its young target market is active on mobile and social networks and this campaign was designed specifically to reach them.