Attending an ad:tech San Francisco panel on search engine optimization, one fact became apparent almost immediately: There is a ton of misinformation out there when it comes to SEO.

While iMediaConnection covers developments in search faithfully, we often leave it up to our readers to update their understanding of the field. But for this particular story, we elected to take a slightly different approach.

To address some of the more common misperceptions about SEO, we asked several SEO experts to tell us about the most common myths they hear from their clients. 

Here's what we found.