Published: January 24, 2006
CareerBuilder Topples the Monster
Job search sites take the top three spots on the list of most visited education and careers destinations for the week ending January 8.
Weekly NetView and AdRelevance data from Nielsen//NetRatings.
|
Top 10 Online Education & Careers Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| CareerBuilder |
5,382 |
4.12 |
0:09:47 |
| Monster |
3,754 |
2.88 |
0:13:49 |
| Yahoo! HorJobs |
2,340 |
1.79 |
0:05:08 |
| Merriam-Webster |
1,376 |
1.05 |
0:05:08 |
| University of Texas |
1,129 |
0.87 |
0:03:29 |
| MSN Encarta |
909 |
0.7 |
0:03:49 |
| Yahoo! Education |
809 |
0.62 |
0:01:19 |
| University of Illinois at Urbana Champaign |
797 |
0.61 |
0:07:50 |
| Columbia University |
777 |
0.6 |
0:10:38 |
| About Homework Help |
751 |
0.58 |
0:01:47 | |
| Source: Nielsen//NetRatings |
| Top 10 Online Travel Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| MapQuest |
14,155 |
10.84 |
0:07:46 |
| Expedia |
5,320 |
4.08 |
0:08:32 |
| Travelocity |
5,244 |
4.02 |
0:12:15 |
| SouthwestAirlines |
4,740 |
3.63 |
0:24:33 |
| Orbitz |
3,778 |
2.89 |
0:12:01 |
| Yahoo!Travel |
2,770 |
2.12 |
0:03:57 |
| GoogleEarth |
2,384 |
1.83 |
0:21:14 |
| American Airlines |
2,246 |
1.72 |
0:18:38 |
| AOL Travel |
2,240 |
1.72 |
0:06:51 |
| United Airlines |
2,094 |
1.6 |
0:09:55 | |
| Source: Nielsen//NetRatings |
|
Week Ending January 8, 2006
US, Home and Work
Note: NetView traffic figures incorporate AOL Proprietary Channels and Internet Applications Tracking with regular web traffic data. This data CANNOT be trended against data prior to week ending Nov. 10, 2002. |
| Top 10 Web Media Advertisers |
| Company |
Impressions
(000) |
| NexTag.com |
757,940 |
| Monster Worldwide, Inc. |
467,641 |
| degreeUSA |
453,133 |
| OnlineRewardCenter |
312,393 |
| QuinStreet |
160,516 |
| CoolSavings, Inc. |
159,535 |
| Pickamortgage |
143,479 |
| HouseValues.com |
136,305 |
| SmarterLiving |
120,756 |
| INVESTools |
108,460 | |
| Source: Nielsen//NetRatings |
|
Top 10 Travel Advertisers |
| Company |
Impressions
(000) |
| InterActive Corp |
126,094 |
| Orbitz |
73,303 |
| VacationsToGo.com |
35,828 |
| Best Western International, Inc. |
31,322 |
| Extended Stay America, Inc. |
28,425 |
| UAL Corporation |
25,176 |
| Southwest Airlines Co. |
19.267 |
| Dollar Thrifty Automotive Group, Inc. |
18,120 |
| Cendant Corporation |
17,154 |
| Continental Airlines, Inc. |
15,854 | |
|
Source: Nielsen//NetRatings AdRelevance
Week Ending January 8, 2005
US, Home and Work
Note: All online advertising data excludes house ads which are advertisements run on an advertiser's own web property.
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service. |
