Kevin Ryan speaks with Revlon's Angie McSwain about matching resources with budgets, accountability and where the industry is going.

With increasing budgets, growing respect and advancing technology, our industry should be in a state of bliss. But with maturity comes growing pains. Revlon's Web Manager Angie McSwain talks about these issues and how her company is dealing with them.

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Host:
Kevin Ryan, Search Editor, iMedia Communications

Interviewee:
Angie McSwain, Web Manager, Revlon

Format:
19:02, 6.78 MB, MP3

Show Notes:
  1:55 Challenge: how do you move past the "putting out fires" stage?
  4:12 Do the resources match up with the budget shifts?
  5:27 What needs to happen as an industry to match budget with resources?
  5:40 More studies, hard numbers
  6:20 Online is being held to a higher standard
  6:58 There are benefits from being under the radar
  7:48 Defining success of an online initiative
  9:18 This is the year of better understanding data
11:25 Goal: make every consumer touchpoint have a consistent message
12:30 How to translate brand experience from TV to online world
15:15 DR aids in targeting

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.