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The 6 newest interactive trends: how will they affect you?
- By Jim Meskauskas
- Only six months in, 2008 has already seen aborted mergers, an executive exodus and Yahoo's death rattle. Take a look at the biggest interactive marketing stories and how they will affect the rest of the year.
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The ROI of quality swag
- By Leah Messinger
- In an increasingly digital world, sometimes it takes something physically tangible to push your business goals further. Take a look at these examples of swag success, along with some cautionary tales.
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The X Factor: Is buying your brand name a losing battle?
- By Sean X Cummings
- It's time to stop complaining about people piggy-backing on your search terms. Use it as an opportunity to hit back, be smarter, more nimble and win.
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10 SEO myths debunked
- By Michael Estrin
- Confused about SEO? You're not alone. We reached out to leading SEO gurus, including Google's search evangelist and Danny Sullivan from Search Engine Land, to uncover the truth behind the most common myths.
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Don't spoil your widget campaign
- By David Smith and Elizabeth Heldenbrand
- Widgets reflect the evolving digital media landscape and these tiny applications enable marketers to break through the clutter. But only the smart widget marketers will survive.
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Only six months in, 2008 has already seen aborted mergers, an executive exodus and Yahoo's death rattle. Take a look at the biggest interactive marketing stories and how they will affect the rest of the year.
Behavioral targeting can play a special role for products and services where need is dictated by life stage. Here's how you might carve out a role for BT in your organization.
Web 2.0 is real, raw and can require a scary change of mindset for some brands. With some help from these proven strategies, you can rein in the danger while still engaging consumers.
In an increasingly digital world, sometimes it takes something physically tangible to push your business goals further. Take a look at these examples of swag success, along with some cautionary tales.
As some wonder if it's the end for ad networks, Platform-A's SVP of publisher services explains why they will never go out of style.
The rapidly changing media landscape requires constant adjustments to stay ahead. Hear what strategies marketers are using to keep up.