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The web analytics standard that failed us
- By Brandt Dainow
- Thanks to fuzzy math in the analytics community, it will take years to create proper, precise standards that can be implemented industry-wide. Here's why.
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4 brands that need a widget
- By Michael Leis
- By not looking beyond the browser, these companies are missing out on significant opportunities to connect with consumers. Could your brand benefit by exploring the strategies outlined here?
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Steve Rubel on how blogs are changing the face of PR
- By Lori Luechtefeld
- Edelman's director of insights explores the current evolution of the marketing and public relations landscape and explains why digital marketers need to focus on integration, not the latest technology fad.
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Why YOU are what's holding mobile back
- By Jordan Greene
- If you aren't well-versed in the basics, you may be the weak link in the wireless marketing chain. Get some simple steps for clearing the bottleneck to creating impressive, actionable campaign tactics.
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10 SEO myths debunked
- By Michael Estrin
- Confused about SEO? You're not alone. We reached out to leading SEO gurus, including Google's search evangelist and Danny Sullivan from Search Engine Land, to uncover the truth behind the most common myths.
Thanks to fuzzy math in the analytics community, it will take years to create proper, precise standards that can be implemented industry-wide. Here's why.
With advances in the use of the mobile web, the focus for media planners needs to be on the media being consumed, not just the device enabling the consumption.
Recessions are a murky time, particularly for newer brands trying to shape their messages during economic lulls. Follow these surefire steps to emerge even stronger than before.
DESKTOP APPS
By not looking beyond the browser, these companies are missing out on significant opportunities to connect with consumers. Could your brand benefit by exploring the strategies outlined here?
If your email campaign performance is starting to sag in all the wrong places, here's how you can give it a quick shot of virtual Botox.
Search rankings are great, but consumers prefer to navigate directly to the online content they want. Follow these three steps from FairWinds Partners to ensure your domain name aligns with what your customers are seeking.