A quality website is more than just a pretty homepage. But what exactly does it take to keep consumers coming back for more?

We asked brand marketers to share one of the sites they're most proud of, along with one they wish they'd done. They highlight some of the tricks of the trade and what catches their critical eyes. They point out what's unusual and effective about each site and how it fits into and complements the overall brand strategy, in addition to how the site could be improved.

Find out what your brand could learn from these 10 sites.