DESKTOP APPS
Published: June 27, 2008
Widgets reflect the evolving digital media landscape and these tiny applications enable marketers to break through the clutter. But only the smart widget marketers will survive.
Published: June 23, 2008
Although the industry is gaining a greater understanding of widgets, some remaining misconceptions are preventing marketers from taking full advantage of their power. Take a look at the top myths, and the truths behind them.
Published: June 19, 2008
Beyond the platform considerations, brands and marketers need to clearly understand their widget goals and the ROI potential for public and private widget networks.
Published: June 27, 2008
By David Smith and Elizabeth Heldenbrand
Widgets reflect the evolving digital media landscape and these tiny applications enable marketers to break through the clutter. But only the smart widget marketers will survive.
Widgets reflect the evolving digital media landscape and these tiny applications enable marketers to break through the clutter. But only the smart widget marketers will survive.
Published: June 19, 2008
By Mitchel K. Ahern
Beyond the platform considerations, brands and marketers need to clearly understand their widget goals and the ROI potential for public and private widget networks.
Beyond the platform considerations, brands and marketers need to clearly understand their widget goals and the ROI potential for public and private widget networks.
Published: May 16, 2008
By Michael Leis
Here's a look at a few ways your brand can take advantage of the users you're currently not talking to.
Here's a look at a few ways your brand can take advantage of the users you're currently not talking to.
Published: May 14, 2008
By Mark Szabo
Trouble keeping everyone up to speed? See how this easy-to-use tool can organize your team.
Trouble keeping everyone up to speed? See how this easy-to-use tool can organize your team.
Published: April 08, 2008
By Marti Funk
Targeted and disciplined media planning is essential to successfully leverage widgets. Move beyond their novelty by incorporating a few basic strategies.
Targeted and disciplined media planning is essential to successfully leverage widgets. Move beyond their novelty by incorporating a few basic strategies.
Published: April 07, 2008
By York Baur
Adware fell from grace. Spam led email to its crisis. Widget marketing is on the same path to a crossroads, where it can either learn from the technologies that went before it or make the same myopic mistakes.
Adware fell from grace. Spam led email to its crisis. Widget marketing is on the same path to a crossroads, where it can either learn from the technologies that went before it or make the same myopic mistakes.
Published: March 26, 2008
By Carolyn Bekkedahl
Ad-supported content syndication is the latest game-changing application for widgets, packing these little tools with punch.
Ad-supported content syndication is the latest game-changing application for widgets, packing these little tools with punch.
Published: March 06, 2008
By Paul Martecchini
VIDEO: Discover how you can harness widgets to give your brand a viral presence on the internet.
VIDEO: Discover how you can harness widgets to give your brand a viral presence on the internet.
Published: February 29, 2008
By Eric Alterman
Widget providers increasingly are bypassing portals and distributing content directly to user-controlled pages, requiring portals to evolve. KickApps' founder explains.
Widget providers increasingly are bypassing portals and distributing content directly to user-controlled pages, requiring portals to evolve. KickApps' founder explains.
Published: February 21, 2008
By Tom Hespos
Will widget marketing be a sustainable tactic, or will it become less useful? Underscore Marketing's president examines the paths widget marketing can take as it comes to a crossroads.
Will widget marketing be a sustainable tactic, or will it become less useful? Underscore Marketing's president examines the paths widget marketing can take as it comes to a crossroads.
Published: February 19, 2008
By Michael Leis
By giving an audience widgets that provide a service and make their lives more interesting or convenient your brand will be on its way to far more free real estate than you ever expected.
By giving an audience widgets that provide a service and make their lives more interesting or convenient your brand will be on its way to far more free real estate than you ever expected.
Published: February 22, 2008
By Nikole Brake
If you're launching a widget campaign, consider these strategic and technical factors to maximize your campaign's impact.
If you're launching a widget campaign, consider these strategic and technical factors to maximize your campaign's impact.
Published: February 11, 2008
By Larry Everling
Two top execs from Clearspring and Gigya offer a glimpse at what the future holds for widgets and how to capitalize on this rapidly growing trend.
Two top execs from Clearspring and Gigya offer a glimpse at what the future holds for widgets and how to capitalize on this rapidly growing trend.
Published: January 07, 2008
By Ari Paparo
DoubleClick's VP of rich media evaluates the costs and benefits of widget marketing and examines the potential for this new marketing phenomenon.
DoubleClick's VP of rich media evaluates the costs and benefits of widget marketing and examines the potential for this new marketing phenomenon.
Published: December 20, 2007
By Erin Coker
Don't let the small space fool you. With instant messenger campaigns, marketers can target in numerous ways and foster engagement. EyeWonder explains how.
Don't let the small space fool you. With instant messenger campaigns, marketers can target in numerous ways and foster engagement. EyeWonder explains how.
Published: December 07, 2007
By David Libby
Publishers and advertisers at a recent Widget Summit discussed the opportunities for monetization of this tool.
Publishers and advertisers at a recent Widget Summit discussed the opportunities for monetization of this tool.
Published: December 04, 2007
By Mitchel Ahern
OTOlabs' director of marketing gives an insider look at how desktop screenmates work and how to develop a screenmate character for your brand.
OTOlabs' director of marketing gives an insider look at how desktop screenmates work and how to develop a screenmate character for your brand.
Published: November 30, 2007
By Peter Kim
A successful widget should not only be entertaining and inline with content available on a given site, it should also fulfill ad serving requirements set forth by portals and publishers.
A successful widget should not only be entertaining and inline with content available on a given site, it should also fulfill ad serving requirements set forth by portals and publishers.
Published: November 09, 2007
By Michael Leis
Widgets are all the craze, but the challenge is how to build channels that will enhance brand equity and the interactive utility you provide your audience.
Widgets are all the craze, but the challenge is how to build channels that will enhance brand equity and the interactive utility you provide your audience.
Published: October 05, 2007
By Michael Leis
Publishing Dynamics' VP of strategic services shows you how to get the most mileage from the Flash banners you are publishing now.
Publishing Dynamics' VP of strategic services shows you how to get the most mileage from the Flash banners you are publishing now.