DIRECT MARKETING
Published: September 19, 2008
Loyalty programs are gaining ground with online strategies that engage users with your brand. Get some innovative ideas to make these programs work for you.
Published: September 16, 2008
By Andrew Hazen
Learn how to turn the contents of your Rolodex into a directory of profitable online marketing partnerships.
Learn how to turn the contents of your Rolodex into a directory of profitable online marketing partnerships.
Published: September 19, 2008
By Robert Moskowitz
Loyalty programs are gaining ground with online strategies that engage users with your brand. Get some innovative ideas to make these programs work for you.
Loyalty programs are gaining ground with online strategies that engage users with your brand. Get some innovative ideas to make these programs work for you.
Published: September 02, 2008
By Sean X Cummings
Traditional advertisers are finally getting on board the digital revolution, albeit slowly. But what if you're still doing 30-second drivel? Here's how to shake loose.
Traditional advertisers are finally getting on board the digital revolution, albeit slowly. But what if you're still doing 30-second drivel? Here's how to shake loose.
Published: August 26, 2008
By Jim Meskauskas
The daypart might still be an effective advertising tool, but unless the product has an association with a time of day, consumers only care what's on the screen.
The daypart might still be an effective advertising tool, but unless the product has an association with a time of day, consumers only care what's on the screen.
Published: June 27, 2008
By David Wengel
Making the sale hinges on the lead. On-demand lead scoring is a technique that clarifies who your best leads are and allows you to target them accordingly.
Making the sale hinges on the lead. On-demand lead scoring is a technique that clarifies who your best leads are and allows you to target them accordingly.
Published: June 05, 2008
By Jere Doyle
With consumers tightening their purse strings, it's more important than ever for marketers to reach out to potential customers with relevant offers they can't refuse.
With consumers tightening their purse strings, it's more important than ever for marketers to reach out to potential customers with relevant offers they can't refuse.
Published: May 08, 2008
By Jack Abbott
A good call-to-action is worth its weight in gold. Interactivate's CEO offers tips to finesse your CTA.
A good call-to-action is worth its weight in gold. Interactivate's CEO offers tips to finesse your CTA.
Published: May 05, 2008
By Rick Enrico
Find out how to collect and analyze the cross-company data needed for effective marketing programs without the struggle of working with IT.
Find out how to collect and analyze the cross-company data needed for effective marketing programs without the struggle of working with IT.
Published: April 29, 2008
By Sean X Cummings
Sick and tired of dealing with the American Airlines fiasco? What can a solid CRM system do to avoid this type of scenario, and are you prepared for when the wheels come off?
Sick and tired of dealing with the American Airlines fiasco? What can a solid CRM system do to avoid this type of scenario, and are you prepared for when the wheels come off?
Published: January 29, 2008
By Jamie Lomas
Get lean and mean by leveraging self service display. Here are a few things to watch for.
Get lean and mean by leveraging self service display. Here are a few things to watch for.
Published: February 08, 2008
By Greg Titus
Find out how database marketing can improve your targeting success to this sought-after group.
Find out how database marketing can improve your targeting success to this sought-after group.
Published: November 29, 2007
By Tom Hespos
Asking the right questions about your online direct marketing campaign can help manage risk, but not all questions can be answered without thorough testing.
Asking the right questions about your online direct marketing campaign can help manage risk, but not all questions can be answered without thorough testing.
Published: November 16, 2007
By Brad Powers
Effective online lead generation is contingent on some low-tech elements. Active Response Group's CEO explains.
Effective online lead generation is contingent on some low-tech elements. Active Response Group's CEO explains.
Published: October 23, 2007
By Matt Heinz
The strongest companies don't have brand police, they have an entire army of employees who understand what the brand means and how to communicate it.
The strongest companies don't have brand police, they have an entire army of employees who understand what the brand means and how to communicate it.
Published: August 30, 2007
By Jeff Liebl
Not all leads generated online are of the highest quality. eBureau's VP of marketing and business development describes the process for pulling out the meatiest morsels.
Not all leads generated online are of the highest quality. eBureau's VP of marketing and business development describes the process for pulling out the meatiest morsels.
Published: August 27, 2007
By Thor Johnson
How hot are your prospects? Eloqua's SVP says lead scoring solves the direct marketing riddle.
How hot are your prospects? Eloqua's SVP says lead scoring solves the direct marketing riddle.
Published: June 11, 2007
By Lucas Donat
Learn from the South Beach Diet's agency how it combined the best of creative and response-driven advertising strategies to enhance brand while increasing sales.
Learn from the South Beach Diet's agency how it combined the best of creative and response-driven advertising strategies to enhance brand while increasing sales.
Published: March 22, 2007
By Denise Zimmerman
NetPlus Marketing's co-founder anticipates that direct and brand marketing will begin to merge, with direct marketers focusing on integration and relevancy.
NetPlus Marketing's co-founder anticipates that direct and brand marketing will begin to merge, with direct marketers focusing on integration and relevancy.
Published: February 22, 2007
By Scott Kluth
While a greater discount often results in a higher conversion rate, CouponCabin.com's founder offers up some best practices for creating effective coupons.
While a greater discount often results in a higher conversion rate, CouponCabin.com's founder offers up some best practices for creating effective coupons.
Published: February 20, 2007
By Matt Heinz
Obscure products can find their buyers far more efficiently because of the internet's long tail, and this will only continue to accelerate, catering to increasingly specific interests.
Obscure products can find their buyers far more efficiently because of the internet's long tail, and this will only continue to accelerate, catering to increasingly specific interests.