EMERGING PLATFORMS
Published: June 11, 2009
Google is riding a Wave of excitement following its most recent product announcement, but will developers help deliver on its marketing potential?
Published: June 05, 2009
Where do we stand in terms of digital technology penetration? And how will it affect advertisers if we are not able to stay at the top of the game? Take a look at how our digital nation is shaping up for the future.
Published: June 03, 2009
Shoehorning an ad that worked online into other media is easy, but it doesn't always work. Microsoft's emerging marketing guru explains how to gain an audience's respect across myriad formats.
Published: June 11, 2009
Google is riding a Wave of excitement following its most recent product announcement, but will developers help deliver on its marketing potential?
Published: June 05, 2009
Where do we stand in terms of digital technology penetration? And how will it affect advertisers if we are not able to stay at the top of the game? Take a look at how our digital nation is shaping up for the future.
Published: June 03, 2009
Shoehorning an ad that worked online into other media is easy, but it doesn't always work. Microsoft's emerging marketing guru explains how to gain an audience's respect across myriad formats.
Published: May 27, 2009
By combining the real world with digitally created images, AR is a trend with a promising future. Take a look at some of the more interesting ways the technology can be used to connect consumers and brands.
Published: April 17, 2009
What began as a connected gaming system has blossomed into a broad entertainment platform that has marketers sitting up and taking notice. Find out why your brand should get in on the action with Xbox and PlayStation.
Published: April 02, 2009
Boost your brand, drive sales, and increase customer loyalty with these simple tips for using Twitter and other microblogs.
Published: March 04, 2009
Why isn't anyone fixing an agency model that is counterproductive to successful integrated campaigns? Here is what's going wrong, and what marketers can do to make their jobs more efficient and rewarding.
Published: February 27, 2009
There are at least 1.8 million screens vying for consumers' attention in retail, medical offices, bars, and restaurants. Here's how marketers and their partners are finding new ways to target audiences in two minutes or less.
Published: February 24, 2009
With any downturn comes an opportunity to make an innovative play that will position your brand for long-term recognition and success. Here are some of the likeliest strategies, tools, and toys that will help marketers reach that goal.
Published: February 19, 2009
Marketing information is slowly moving into the cloud, but few decision makers have been sold on the concept as a whole. However, once risks are resolved, marketers will find there is plenty of money to be saved by taking their data to the skies.
Published: January 14, 2009
The next generation of television is here, and it has its own set of rules. Here's what viewers and advertisers alike stand to gain if they play the game correctly.
Published: January 07, 2009
What cool new technology trends will emerge in the upcoming year? See what the innovative agencies are adding to their arsenals.
Published: December 22, 2008
Digital signage is becoming a versatile medium that can not only save money but also do a better job promoting your product. See how this marketing alternative is growing into a viable marketing must.
Published: December 04, 2008
Digital OOH is an emerging marketing channel with audiences that are both desirable and captive. Here's how to harness opportunities on "the fourth screen."
Published: October 24, 2008
We know that tomorrow's media will be digitally integrated, but what will that media entail? Get the inside view on the next wave of digital media opportunities.
Published: October 21, 2008
Increasingly, media is rendered as transportable and -- to the chagrin of companies in the distribution business -- transferable packets of content. Here's why bundling is the answer to mobile's future.
Published: October 27, 2008
Does your media plan for next year look surprisingly the same as last year's? If so, here's why you should tear it up and start over.
Published: October 09, 2008
If you want to put collaborative technologies to work throughout your organization, be sure to follow this plan for easier integration.
Published: August 22, 2008
Experts say it's never wise to slash marketing budgets in difficult times. Rather, it's the time to define your niche and focus on the integrated marketing tactics that produce the best performance and ROI.
Published: August 07, 2008
How important is the decision to lift the injunction against Cablevision's central storage-based DVR system? Underscore Marketing's president explores the issue.