EMERGING PLATFORMS
Published: October 06, 2008
Brands should be on the lookout for new ways to get in front of consumers. Here's a sneak peek at some innovative companies that want to make it easier to do just that.
Published: September 26, 2008
At conferences like TechCrunch50, it practically rains startups. But finding a killer app isn't easy. To help sift through the hype, we turned to a former tech journalist and startup veteran for the inside scoop.
Published: August 22, 2008
Experts say it's never wise to slash marketing budgets in difficult times. Rather, it's the time to define your niche and focus on the integrated marketing tactics that produce the best performance and ROI.
Published: October 01, 2008
Hours of TV programming are being viewed online, yet video advertising is still not evolving. The key to monetization may come from TV's advertising past.
Published: September 17, 2008
User-generated contests may seem like a massive undertaking, but chances are you already have the necessary materials to get started and engage your audience.
Published: August 22, 2008
Experts say it's never wise to slash marketing budgets in difficult times. Rather, it's the time to define your niche and focus on the integrated marketing tactics that produce the best performance and ROI.
Published: August 22, 2008
A Google clone highlights growing fears about the search engine, plus pre-roll makes a comeback, and the Olympics leave us wondering if there's really any gold for advertisers.
Published: September 02, 2008
It's a scary user-generated world out there. Marketers should consider bucking up for high-quality video content.
Published: August 07, 2008
How important is the decision to lift the injunction against Cablevision's central storage-based DVR system? Underscore Marketing's president explores the issue.
Published: August 04, 2008
So you want to get into the increasingly popular consumer-generated video space but don't know where to start? Check out this guide to get the most out of your efforts.
Published: July 31, 2008
The IAB worked with Deep Focus, OMD, Avenue A | Razorfish and others on video ad guidelines. Hear what one insider sees as the industry's next steps for migrating TV dollars to digital video.
Published: July 24, 2008
Online communities often confuse their users by offering too many features. Here's how to develop a platform with what users really need.
Published: July 21, 2008
Traditionally a male bastion for web content, online video has come a long way. But women haven't managed to close the gender gap just yet. Find out why and what that means for the future of video.
Published: July 28, 2008
By leveraging streaming video feeds, you can connect with viewers and transport them to the places they wish they could be.
Published: July 21, 2008
If ISPs do start to charge consumers by their bandwidth usage, your company could bear the burden in terms of lost users.
Published: July 14, 2008
U.S. online video advertising is expected to grow to $4.3 billion by 2011, yet there is still confusion on how to maximize this medium. Take a look at some of the most common myths about online video advertising and examine the realities.
Published: July 10, 2008
Deciding to have video on your website is just the beginning. Use this quick guide on purposes, placements and filming techniques to put your company's benefits into clear focus.
Published: July 10, 2008
The rising cost of travel has made location-based services like online maps more valuable to the consumer. Underscore Marketing's president examines what this might mean for your brand.
Published: June 23, 2008
When it comes to video, you have two options: create a commercial or create branded content. If you take the latter route, you'll need to do more than just create a pretty video.
Published: June 16, 2008
Media buyers need to get up to speed on video ad buying. Here's a crash course to make the process easier.
Published: June 10, 2008
The branded internet radio model can be applied to just about any industry, and is probably easier to pull off than you think.
Published: May 30, 2008
As people increasingly hide behind self-selected personas online, should marketers target the avatars or the people who created them?
Published: May 28, 2008
Take a look at how the experts are preparing their staff to deliver on cutting-edge marketing strategies.