VERTICALS: ENTERTAINMENT
Published: June 27, 2008
Yes, we're past the honeymoon phase of interactive. But there's a great opportunity to steal the hearts -- and mindshare -- of audiences, and it may be simpler than you think.
Published: June 26, 2008
Some speculate that the internet doesn't have the reach of traditional media. Fox Interactive Media's president disagrees. Here's why.
Published: June 04, 2008
Take a look at how the major studios are using new media to market 2008's popcorn flicks, and see who's succumbing to the biggest new trend -- audience fatigue.
Published: June 27, 2008
By Jodi Harris
Yes, we're past the honeymoon phase of interactive. But there's a great opportunity to steal the hearts -- and mindshare -- of audiences, and it may be simpler than you think.
Yes, we're past the honeymoon phase of interactive. But there's a great opportunity to steal the hearts -- and mindshare -- of audiences, and it may be simpler than you think.
Published: June 26, 2008
By Rich Cherecwich
Some speculate that the internet doesn't have the reach of traditional media. Fox Interactive Media's president disagrees. Here's why.
Some speculate that the internet doesn't have the reach of traditional media. Fox Interactive Media's president disagrees. Here's why.
Published: April 02, 2008
By Michael Coristine
Your online efforts can bring disgruntled post-strike TV viewers back into the fold; find out how.
Your online efforts can bring disgruntled post-strike TV viewers back into the fold; find out how.
Published: September 26, 2007
By Mike Wokosin
Real Branding's VP of entertainment explores some of the strategies network TV and cable are using to promote and monetize this year's fall schedule online.
Real Branding's VP of entertainment explores some of the strategies network TV and cable are using to promote and monetize this year's fall schedule online.
Published: September 11, 2007
To promote the season premiere of "It's Always Sunny in Philadelphia," FX Networks brings the show's gallows humor to the fans with exclusive video, parody spots and an RV tour.
Published: September 11, 2007
By Dan Mohler
Fandango's VP of sales explains how a love affair with the highway contributed to a summer of movie marketing blockbusters.
Fandango's VP of sales explains how a love affair with the highway contributed to a summer of movie marketing blockbusters.
Published: September 11, 2007
By Nick Desai
Juice Wireless' founder examines the user-generated ad phenomenon and what role these ads may play in the future of marketing.
Juice Wireless' founder examines the user-generated ad phenomenon and what role these ads may play in the future of marketing.
Published: September 04, 2007
By Sally Cole
Big advertisers need reach in their online video media buys, and instant messaging ad units could be the best way to get on audiences' radar screens.
Big advertisers need reach in their online video media buys, and instant messaging ad units could be the best way to get on audiences' radar screens.
Published: September 04, 2007
The fictional paper company's new website and e-newsletter extends the viewing pleasure of NBC's hit show, "The Office," by bringing its characters' signature humor to additional media platforms.
Published: September 04, 2007
By Michael Coristine
Brandintel's lead analyst discusses the benefits of online sneak peeks and other campaign components that can promote early fan engagement.
Brandintel's lead analyst discusses the benefits of online sneak peeks and other campaign components that can promote early fan engagement.
Published: August 28, 2007
At Animal Planet's virtual burrow, "Meerkat Manor" fans can view episodes from the latest season, play games and learn more about the critters, as well as catch up with some of the furry family's gossip.
Published: August 28, 2007
By Ed Bartlett
IGA's VP of publisher relations offers a glimpse of the future of in-game advertising and outlines the key challenges and opportunities that lie ahead for this cutting-edge medium.
IGA's VP of publisher relations offers a glimpse of the future of in-game advertising and outlines the key challenges and opportunities that lie ahead for this cutting-edge medium.
Published: August 28, 2007
By Mike Wokosin
Website metrics may be shifting, but there are still some tried-and-true strategies for improving the currency of entertainment content. Real Branding's VP of entertainment explains.
Website metrics may be shifting, but there are still some tried-and-true strategies for improving the currency of entertainment content. Real Branding's VP of entertainment explains.
Published: August 21, 2007
BIG Interactive drives awareness and tune-in for FX Network's legal shark drama, "Damages." See how the site campaign meshes fact and fiction to create a plausible web companion to the show.
Published: August 21, 2007
By Stephen Newman
Internap's EVP of advertising services explores ways that networks can work around the decline in traditional TV viewership and still reach large audiences with more accuracy.
Internap's EVP of advertising services explores ways that networks can work around the decline in traditional TV viewership and still reach large audiences with more accuracy.
Published: August 21, 2007
By Marc Mallow
Clients jumping into digital often want all the bells and whistles, whether or not they need them. OnIt Digital's president offers tips to create a strategy profile before employing specific tactics.
Clients jumping into digital often want all the bells and whistles, whether or not they need them. OnIt Digital's president offers tips to create a strategy profile before employing specific tactics.
Published: August 14, 2007
Jetset Studios takes on the latest Judd Apatow film with a retro-cool site packed with teensploitation treasures, green-screen goodies and adult-themed video extras.
Published: August 14, 2007
By Bob Maxwell
Chelsea Media's president discusses the symbolic ingredients of today's affinity-based advertising environment and how consumers transfer these key ideas to their perceptions of self and the brands they choose.
Chelsea Media's president discusses the symbolic ingredients of today's affinity-based advertising environment and how consumers transfer these key ideas to their perceptions of self and the brands they choose.
Published: August 14, 2007
By David Hemingway
Don't let your video property fall victim to faulty technology. Vimation's CEO shows how to safeguard your user experience and enhance content relevance.
Don't let your video property fall victim to faulty technology. Vimation's CEO shows how to safeguard your user experience and enhance content relevance.
Published: August 07, 2007
Deep Focus makes a Life-inspired game out of the polygamist lifestyle portrayed in HBO's "Big Love." See why fans are spending quality time with this show's bizarrely functional family.