INTEGRATED MARKETING
Published: November 20, 2008
Are you willing to fail in order to innovate? According to Razorfish CEO Clark Kokich, the path to Web 3.0 -- and a new level of integrated marketing communications -- will be blazed by risk takers.
Published: November 20, 2008
By Rich Cherecwich
Are you willing to fail in order to innovate? According to Razorfish CEO Clark Kokich, the path to Web 3.0 -- and a new level of integrated marketing communications -- will be blazed by risk takers.
Are you willing to fail in order to innovate? According to Razorfish CEO Clark Kokich, the path to Web 3.0 -- and a new level of integrated marketing communications -- will be blazed by risk takers.
Published: November 05, 2008
By Lori Luechtefeld
The presidential race is finally over. But as an industry, did we learn anything? A panel of experts weighs in on what the candidates taught us about digital marketing.
The presidential race is finally over. But as an industry, did we learn anything? A panel of experts weighs in on what the candidates taught us about digital marketing.
Published: October 28, 2008
By Chris Gomersall
Getting your message in front of as many people as possible doesn't mean they're going to act on it or even like it. Here's why treading lightly will carry a big reward.
Getting your message in front of as many people as possible doesn't mean they're going to act on it or even like it. Here's why treading lightly will carry a big reward.
Published: October 16, 2008
By Lori Luechtefeld
The hamburger giant's global marketing leader describes his strategy for maintaining local relevance while connecting consumers across the globe.
The hamburger giant's global marketing leader describes his strategy for maintaining local relevance while connecting consumers across the globe.
Published: October 07, 2008
By Lori Luechtefeld
Edelman's director of insights explores the current evolution of the marketing and public relations landscape and explains why digital marketers need to focus on integration, not the latest technology fad.
Edelman's director of insights explores the current evolution of the marketing and public relations landscape and explains why digital marketers need to focus on integration, not the latest technology fad.
Published: September 16, 2008
By Lori Luechtefeld
P&G's interactive marketing leader reveals which much-watched digital marketing opportunity will likely never come to fruition, as well as what agencies can do to get a piece of his company's multibillion-dollar advertising budget.
P&G's interactive marketing leader reveals which much-watched digital marketing opportunity will likely never come to fruition, as well as what agencies can do to get a piece of his company's multibillion-dollar advertising budget.
Published: September 10, 2008
By Lori Luechtefeld
Your role in consumers' lives is rapidly becoming obsolete. Here's what you need to do to save yourself and the industry.
Your role in consumers' lives is rapidly becoming obsolete. Here's what you need to do to save yourself and the industry.
Published: September 05, 2008
By Michael Estrin
Those who thought the browser wars were over got a rude awakening when news broke that Google had attacked Microsoft's ubiquitous Internet Explorer. But beyond a battle between titans, what does Chrome mean for marketers?
Those who thought the browser wars were over got a rude awakening when news broke that Google had attacked Microsoft's ubiquitous Internet Explorer. But beyond a battle between titans, what does Chrome mean for marketers?
Published: September 09, 2008
By Sean Cheyney
Marketing, PR and corporate communications have an opportunity to break down the silos for a united messaging front. Make sure your teams aren't missing out.
Marketing, PR and corporate communications have an opportunity to break down the silos for a united messaging front. Make sure your teams aren't missing out.
Published: August 27, 2008
By Reid Carr
Digital marketers are still fighting for a seat at the big table. Learn why your reputation as a techie is holding you back and what you can do about it.
Digital marketers are still fighting for a seat at the big table. Learn why your reputation as a techie is holding you back and what you can do about it.
Published: August 21, 2008
By Lisa Wehr
Some leading brands are still failing to take advantage of integrated online marketing opportunities. Learn how smaller competitors could rise up and crush them.
Some leading brands are still failing to take advantage of integrated online marketing opportunities. Learn how smaller competitors could rise up and crush them.
Published: August 21, 2008
By Lori Luechtefeld
Tribal DDB's new CEO dishes on how to break down organizational silos and build an agency that is productive, profitable and -- above all -- personal.
Tribal DDB's new CEO dishes on how to break down organizational silos and build an agency that is productive, profitable and -- above all -- personal.
Published: August 12, 2008
By Susan Kuchinskas
Crispin, Porter + Bogusky's chief creative officer shares insights on discovering brand essence and preparing yourself to do great work.
Crispin, Porter + Bogusky's chief creative officer shares insights on discovering brand essence and preparing yourself to do great work.
Published: July 28, 2008
By Spencer Kollas
Don't weaken your brand by building silos. Boost your campaign's ROI through integration.
Don't weaken your brand by building silos. Boost your campaign's ROI through integration.
Published: June 09, 2008
By Chris Marriott
When it comes to integrated campaigns, the real challenge isn't breaking down the silos, it's keeping track of your customers.
When it comes to integrated campaigns, the real challenge isn't breaking down the silos, it's keeping track of your customers.
Published: May 02, 2008
By Brad Berens
Kodak's head of marketing sat down with iMedia to talk about his career, changes at Kodak and how the internet fits into it all.
Kodak's head of marketing sat down with iMedia to talk about his career, changes at Kodak and how the internet fits into it all.
Published: April 22, 2008
By Janel Landis
When a major TV event refers viewers online, the sponsors of that event need to be prepared. Find out how "Idol Gives Back" advertisers fared with their integrated efforts.
When a major TV event refers viewers online, the sponsors of that event need to be prepared. Find out how "Idol Gives Back" advertisers fared with their integrated efforts.
Published: February 26, 2008
By Jodi Harris
Yahoo's CEO discusses reducing the friction between advertisers and publishers, and how his company plans to innovate on the audience experience.
Yahoo's CEO discusses reducing the friction between advertisers and publishers, and how his company plans to innovate on the audience experience.
Published: February 11, 2008
By Michael Estrin
Agencies aren't staying ahead of the digital curve, and no agency is "getting it right," according to Forrester Research. Here's what the agencies have to say in response.
Agencies aren't staying ahead of the digital curve, and no agency is "getting it right," according to Forrester Research. Here's what the agencies have to say in response.
Published: January 17, 2008
By Tom Hespos
Demographic targeting represents an antiquated and inadequate method for targeting media. It's time we moved on. The president of Underscore Marketing explains why.
Demographic targeting represents an antiquated and inadequate method for targeting media. It's time we moved on. The president of Underscore Marketing explains why.