INTEGRATED MARKETING
Published: May 05, 2009
How can technology be leveraged to improve the performance of traditional campaigns? Take a look at these online opportunities to save one of marketing's most stagnant channels.
Published: May 05, 2009
By Scott Couvillon
How can technology be leveraged to improve the performance of traditional campaigns? Take a look at these online opportunities to save one of marketing's most stagnant channels.
How can technology be leveraged to improve the performance of traditional campaigns? Take a look at these online opportunities to save one of marketing's most stagnant channels.
Published: April 06, 2009
By Wendy S. Roth
Trust-building rules still apply as you expand your email campaigns into other media. These strategies help you tell a cohesive story.
Trust-building rules still apply as you expand your email campaigns into other media. These strategies help you tell a cohesive story.
Published: February 05, 2009
By Ben Nneji
Want more respectful, more productive relationships between your digital and traditional agencies? Take a look at how some common complaints can be defused in order to build stronger integrated campaigns.
Want more respectful, more productive relationships between your digital and traditional agencies? Take a look at how some common complaints can be defused in order to build stronger integrated campaigns.
Published: January 09, 2009
By Keval Desai
Television is still alive and kicking, despite an explosion of popular content online. Google explains why TV's future lies in bridging what divides these two media.
Television is still alive and kicking, despite an explosion of popular content online. Google explains why TV's future lies in bridging what divides these two media.
Published: January 09, 2009
By Alan H. Gerson
The importance of sound creative executions and integrated strategies cannot be overemphasized in today's online ad market. Follow these steps to get on the right track.
The importance of sound creative executions and integrated strategies cannot be overemphasized in today's online ad market. Follow these steps to get on the right track.
Published: December 05, 2008
By Lori Luechtefeld
If brands want to be loved, they need to give consumers some space, especially in emerging media. Carol Kruse, Coca-Cola's interactive marketing leader, discusses the strategy for winning affections online.
If brands want to be loved, they need to give consumers some space, especially in emerging media. Carol Kruse, Coca-Cola's interactive marketing leader, discusses the strategy for winning affections online.
Published: November 20, 2008
By Rich Cherecwich
Are you willing to fail in order to innovate? According to Razorfish CEO Clark Kokich, the path to Web 3.0 -- and a new level of integrated marketing communications -- will be blazed by risk takers.
Are you willing to fail in order to innovate? According to Razorfish CEO Clark Kokich, the path to Web 3.0 -- and a new level of integrated marketing communications -- will be blazed by risk takers.
Published: November 05, 2008
By Lori Luechtefeld
The presidential race is finally over. But as an industry, did we learn anything? A panel of experts weighs in on what the candidates taught us about digital marketing.
The presidential race is finally over. But as an industry, did we learn anything? A panel of experts weighs in on what the candidates taught us about digital marketing.
Published: October 28, 2008
By Chris Gomersall
Getting your message in front of as many people as possible doesn't mean they're going to act on it or even like it. Here's why treading lightly will carry a big reward.
Getting your message in front of as many people as possible doesn't mean they're going to act on it or even like it. Here's why treading lightly will carry a big reward.
Published: October 16, 2008
By Lori Luechtefeld
The hamburger giant's global marketing leader describes his strategy for maintaining local relevance while connecting consumers across the globe.
The hamburger giant's global marketing leader describes his strategy for maintaining local relevance while connecting consumers across the globe.
Published: October 07, 2008
By Lori Luechtefeld
Edelman's director of insights explores the current evolution of the marketing and public relations landscape and explains why digital marketers need to focus on integration, not the latest technology fad.
Edelman's director of insights explores the current evolution of the marketing and public relations landscape and explains why digital marketers need to focus on integration, not the latest technology fad.
Published: September 16, 2008
By Lori Luechtefeld
P&G's interactive marketing leader reveals which much-watched digital marketing opportunity will likely never come to fruition, as well as what agencies can do to get a piece of his company's multibillion-dollar advertising budget.
P&G's interactive marketing leader reveals which much-watched digital marketing opportunity will likely never come to fruition, as well as what agencies can do to get a piece of his company's multibillion-dollar advertising budget.
Published: September 10, 2008
By Lori Luechtefeld
Your role in consumers' lives is rapidly becoming obsolete. Here's what you need to do to save yourself and the industry.
Your role in consumers' lives is rapidly becoming obsolete. Here's what you need to do to save yourself and the industry.
Published: September 05, 2008
By Michael Estrin
Those who thought the browser wars were over got a rude awakening when news broke that Google had attacked Microsoft's ubiquitous Internet Explorer. But beyond a battle between titans, what does Chrome mean for marketers?
Those who thought the browser wars were over got a rude awakening when news broke that Google had attacked Microsoft's ubiquitous Internet Explorer. But beyond a battle between titans, what does Chrome mean for marketers?
Published: September 09, 2008
By Sean Cheyney
Marketing, PR and corporate communications have an opportunity to break down the silos for a united messaging front. Make sure your teams aren't missing out.
Marketing, PR and corporate communications have an opportunity to break down the silos for a united messaging front. Make sure your teams aren't missing out.
Published: August 27, 2008
By Reid Carr
Digital marketers are still fighting for a seat at the big table. Learn why your reputation as a techie is holding you back and what you can do about it.
Digital marketers are still fighting for a seat at the big table. Learn why your reputation as a techie is holding you back and what you can do about it.
Published: August 21, 2008
By Lisa Wehr
Some leading brands are still failing to take advantage of integrated online marketing opportunities. Learn how smaller competitors could rise up and crush them.
Some leading brands are still failing to take advantage of integrated online marketing opportunities. Learn how smaller competitors could rise up and crush them.
Published: August 21, 2008
By Lori Luechtefeld
Tribal DDB's new CEO dishes on how to break down organizational silos and build an agency that is productive, profitable and -- above all -- personal.
Tribal DDB's new CEO dishes on how to break down organizational silos and build an agency that is productive, profitable and -- above all -- personal.
Published: August 12, 2008
By Susan Kuchinskas
Crispin, Porter + Bogusky's chief creative officer shares insights on discovering brand essence and preparing yourself to do great work.
Crispin, Porter + Bogusky's chief creative officer shares insights on discovering brand essence and preparing yourself to do great work.
Published: July 28, 2008
By Spencer Kollas
Don't weaken your brand by building silos. Boost your campaign's ROI through integration.
Don't weaken your brand by building silos. Boost your campaign's ROI through integration.