INTERVIEW: BRAND MARKETERS
Published: November 09, 2006
By Mario Sgambelluri
Listen to this podcast on the Canadian Tourism Commission's approach to interactive with the agency's executive director of marketing strategy.
Listen to this podcast on the Canadian Tourism Commission's approach to interactive with the agency's executive director of marketing strategy.
Published: November 07, 2006
By Kevin M. Ryan
iMedia's search editor sits down with two MGM Mirage executives at a recent Brand Summit to discuss their approach to interactive.
iMedia's search editor sits down with two MGM Mirage executives at a recent Brand Summit to discuss their approach to interactive.
Published: November 02, 2006
By Mario Sgambelluri
iMedia's managing editor talks with The Home Depot's Erica Schultz about online strategies that are on the leading edge.
iMedia's managing editor talks with The Home Depot's Erica Schultz about online strategies that are on the leading edge.
Published: October 31, 2006
By Kevin M. Ryan
Nissan's Robert Brown sits down with our search editor at a recent iMedia Summit to discuss the automaker's approach to interactive marketing.
Nissan's Robert Brown sits down with our search editor at a recent iMedia Summit to discuss the automaker's approach to interactive marketing.
Published: October 26, 2006
By Mario Sgambelluri
Countrywide's David Collins speaks with iMedia's managing editor about how his company, which offers mortgages, is approaching the interactive space.
Countrywide's David Collins speaks with iMedia's managing editor about how his company, which offers mortgages, is approaching the interactive space.
Published: October 24, 2006
By Mario Sgambelluri
iMedia's managing editor chats with Sony Connect's Ty Braswell about the online music download business.
iMedia's managing editor chats with Sony Connect's Ty Braswell about the online music download business.
Published: October 17, 2006
By Mario Sgambelluri
iMedia's managing editor sits down with Anheuser-Busch's senior director of digital marketing to discuss the interactive space and what's ahead.
iMedia's managing editor sits down with Anheuser-Busch's senior director of digital marketing to discuss the interactive space and what's ahead.
Published: October 19, 2006
By Mario Sgambelluri
The whole business has gotten behind Redken's use of interactive media. Senior Director, Interactive Marketing Molly Mansur explains why.
The whole business has gotten behind Redken's use of interactive media. Senior Director, Interactive Marketing Molly Mansur explains why.
Published: October 10, 2006
By Kevin M. Ryan
iMedia's search editor chats with Universal's Doug Neil about the brand's interactive marketing strategy.
iMedia's search editor chats with Universal's Doug Neil about the brand's interactive marketing strategy.
Published: October 05, 2006
By Mario Sgambelluri
iMedia's managing editor chats with Gucci's Stephen Blumberg about the brand's interactive marketing strategy.
iMedia's managing editor chats with Gucci's Stephen Blumberg about the brand's interactive marketing strategy.
Published: February 24, 2006
By Dawn Anfuso
Summit attendee Tony Romeo, principal of Strategic Dynamics and former Unilever marketer, suggests the industry needs more training and experience.
Summit attendee Tony Romeo, principal of Strategic Dynamics and former Unilever marketer, suggests the industry needs more training and experience.
Published: February 23, 2006
By Dawn Anfuso
Monster's Neil Perry, a Summit attendee, advocates large interstitials and page takeovers, having seen recent success with these units.
Monster's Neil Perry, a Summit attendee, advocates large interstitials and page takeovers, having seen recent success with these units.
Published: March 13, 2006
By Dawn Anfuso
Rob Rosen, marketing manager for an online university, bolstered his 2006 online advertising plans by communicating its DM and branding value.
Rob Rosen, marketing manager for an online university, bolstered his 2006 online advertising plans by communicating its DM and branding value.
Published: February 15, 2006
By Dawn Anfuso
Summit attendee Jessica Kornacki, the senior director of e-strategy for Marriott Vacation Club, says if conflicting goals get in the way of moving things fast, re-align the team first.
Summit attendee Jessica Kornacki, the senior director of e-strategy for Marriott Vacation Club, says if conflicting goals get in the way of moving things fast, re-align the team first.
Published: February 17, 2006
By Dawn Anfuso
For Summit attendee Stephen D. Kempisty, director of media buying and planning for eDiets, targeting to relevant content has been the most effective method of customer acquisition.
For Summit attendee Stephen D. Kempisty, director of media buying and planning for eDiets, targeting to relevant content has been the most effective method of customer acquisition.
Published: February 16, 2006
By Dawn Anfuso
Kevin Doohan, director of web marketing for ConAgra Foods, believes the pros of active consumer participation are greater than the cons of reduced control.
Kevin Doohan, director of web marketing for ConAgra Foods, believes the pros of active consumer participation are greater than the cons of reduced control.
Published: February 14, 2006
By Dawn Anfuso
Marketing Promotions Manager Elaine Pasekoff, a Summit attendee, describes the factors that demand out-of-the-box strategies.
Marketing Promotions Manager Elaine Pasekoff, a Summit attendee, describes the factors that demand out-of-the-box strategies.
Published: February 13, 2006
By Dawn Anfuso
Constance O'Brien is gearing up online marketing activities for John Hancock that must target both consumers and financial professionals.
Constance O'Brien is gearing up online marketing activities for John Hancock that must target both consumers and financial professionals.
Published: October 20, 2005
By Dawn Anfuso
Find out why this regional director of marketing communications believes strongly in integrated strategies.
Find out why this regional director of marketing communications believes strongly in integrated strategies.
Published: October 10, 2005
By Dawn Anfuso
The director of promotions & partnership marketing for Showtime believes in emerging technologies.
The director of promotions & partnership marketing for Showtime believes in emerging technologies.
Published: October 04, 2005
By Dawn Anfuso
This strategic marketing manager says research is the guiding principal for the company's marketing efforts.
This strategic marketing manager says research is the guiding principal for the company's marketing efforts.
Published: October 03, 2005
By Dawn Anfuso
Read what this director of internet strategy has to say about metrics and research.
Read what this director of internet strategy has to say about metrics and research.
Published: September 28, 2005
By Dawn Anfuso
The vice president of marketing says search is the killer app for the automotive industry.
The vice president of marketing says search is the killer app for the automotive industry.
Published: September 30, 2005
By Dawn Anfuso
Find out how this ebusiness marketing and content leader is taking advantage of consumer-generated media.
Find out how this ebusiness marketing and content leader is taking advantage of consumer-generated media.
Published: September 23, 2005
By Dawn Anfuso
Find out how this ebusiness marketing director was able to pry money away from direct mail and radio into online.
Find out how this ebusiness marketing director was able to pry money away from direct mail and radio into online.
Published: September 27, 2005
By Dawn Anfuso
Find out how this director, interactive marketing used the web to spread a message to a large number of people.
Find out how this director, interactive marketing used the web to spread a message to a large number of people.
Published: September 20, 2005
By Dawn Anfuso
Find out how the senior VP, digital development is using consumer generated media.
Find out how the senior VP, digital development is using consumer generated media.
Published: September 19, 2005
By Dawn Anfuso
Find out why this director of marketing still finds targeting B2B consumers a challenge.
Find out why this director of marketing still finds targeting B2B consumers a challenge.
Published: September 16, 2005
By Dawn Anfuso
This director of interactive marketing advises: "Don't take yourself too seriously."
This director of interactive marketing advises: "Don't take yourself too seriously."
Published: September 15, 2005
By Dawn Anfuso
As senior director of marketing, Stockfield finds the capability for real-time media planning to be the net's killer app.
As senior director of marketing, Stockfield finds the capability for real-time media planning to be the net's killer app.
Published: September 13, 2005
By Dawn Anfuso
Find out what advantages this strategic marketing manager believes the internet offers over direct mail.
Find out what advantages this strategic marketing manager believes the internet offers over direct mail.
Published: September 02, 2005
By Dawn Anfuso
Get this web marketing director's advice on how best to partner with agencies.
Get this web marketing director's advice on how best to partner with agencies.
Published: September 01, 2005
By Dawn Anfuso
Learn from the director of digital media & marketing how this giant company is moving marketing efforts from TV to online.
Learn from the director of digital media & marketing how this giant company is moving marketing efforts from TV to online.
Published: August 30, 2005
By Dawn Anfuso
Find out what this director of online marketing thinks could seriously impact the industry.
Find out what this director of online marketing thinks could seriously impact the industry.
Published: August 29, 2005
By Dawn Anfuso
Find out what frustrates this director of online marketing & web strategy, and hear about a recent successful campaign.
Find out what frustrates this director of online marketing & web strategy, and hear about a recent successful campaign.
Published: August 23, 2005
By Dawn Anfuso
This director of relationship marketing and interactive is on the leading edge of strategy, exploring content integration, behavioral targeting and emerging technologies.
This director of relationship marketing and interactive is on the leading edge of strategy, exploring content integration, behavioral targeting and emerging technologies.
Published: May 20, 2005
By Rebecca Weeks
An agency is only as good as the people that work there, T3 CEO Gay Gaddis shares tips on keeping the troops happy.
An agency is only as good as the people that work there, T3 CEO Gay Gaddis shares tips on keeping the troops happy.
Published: February 23, 2005
By Dawn Anfuso
This Interactive Marketing Manager strives to have the online team drive overall brand strategy.
This Interactive Marketing Manager strives to have the online team drive overall brand strategy.
Published: February 21, 2005
By Dawn Anfuso
This Director, Web Services finds the ability to gather data to be the web's greatest strength.
This Director, Web Services finds the ability to gather data to be the web's greatest strength.
Published: February 22, 2005
By Dawn Anfuso
This Manager, Interactive Marketing says the company's online budget has doubled the past three years, and is growing.
This Manager, Interactive Marketing says the company's online budget has doubled the past three years, and is growing.
Published: February 17, 2005
By Dawn Anfuso
This online media director says the company's most successful campaigns involve creative integration in the content of sites.
This online media director says the company's most successful campaigns involve creative integration in the content of sites.
Published: February 16, 2005
By Dawn Anfuso
Online works best in conjunction with other media, says this Senior Manager.
Online works best in conjunction with other media, says this Senior Manager.
Published: February 14, 2005
By Dawn Anfuso
As online becomes a greater piece of the budgetary pie, this VP Electronic Distribution & Marketing is trying new things, like gaming.
As online becomes a greater piece of the budgetary pie, this VP Electronic Distribution & Marketing is trying new things, like gaming.
Published: February 09, 2005
By Dawn Anfuso
This Director of Marketing says the company has had success exploring alternative marketing strategies online.
This Director of Marketing says the company has had success exploring alternative marketing strategies online.
Published: February 07, 2005
By Dawn Anfuso
This Associate Manager of Consumer Marketing has found success with integrated campaigns, and participates in user forums.
This Associate Manager of Consumer Marketing has found success with integrated campaigns, and participates in user forums.
Published: February 02, 2005
By Dawn Anfuso
Online is the main channel for this CMO's direct response advertising. Find out why and what still frustrates him.
Online is the main channel for this CMO's direct response advertising. Find out why and what still frustrates him.
Published: January 31, 2005
By Dawn Anfuso
This Business Development Manager hopes for more profitable volume for less spend this year.
This Business Development Manager hopes for more profitable volume for less spend this year.
Published: January 24, 2005
By Dawn Anfuso
The company recently ran an effective integrated campaign, but Stein hopes for even greater understanding of consumer behavior in 2005.
The company recently ran an effective integrated campaign, but Stein hopes for even greater understanding of consumer behavior in 2005.
Published: January 19, 2005
By Dawn Anfuso
The head of advertising for this financial company praises online's capabilities, but admits TV still is a dominant medium.
The head of advertising for this financial company praises online's capabilities, but admits TV still is a dominant medium.
Published: September 14, 2004
By Dawn Anfuso
Data shows unequivocally that offline is the best driver of online traffic to this hotel site.
Data shows unequivocally that offline is the best driver of online traffic to this hotel site.
Published: September 13, 2004
By Dawn Anfuso
Online is now part of the media mix process for this car company, rather than being something "over there in the closet."
Online is now part of the media mix process for this car company, rather than being something "over there in the closet."
Published: September 09, 2004
By Roger Park
Internet credibility depends on addressing gap between ad receptivity and media exposure.
Internet credibility depends on addressing gap between ad receptivity and media exposure.
Published: September 08, 2004
By Dawn Anfuso
Marketing and ad director says CRM is critically important, because customers can turn quickly.
Marketing and ad director says CRM is critically important, because customers can turn quickly.
Published: September 07, 2004
By Dawn Anfuso
This VP says industry should recognize detailed tracking of consumer-driven interactivity is the future.
This VP says industry should recognize detailed tracking of consumer-driven interactivity is the future.
Published: September 02, 2004
By Dawn Anfuso
In her first year with a budget, IM director says Web's effect on sales will justify more.
In her first year with a budget, IM director says Web's effect on sales will justify more.
Published: September 02, 2004
By Dawn Anfuso
Using online for building awareness, driving trials and direct response.
Using online for building awareness, driving trials and direct response.
Published: September 01, 2004
By Dawn Anfuso
This CMO says online has become the most efficient way to acquire customers.
This CMO says online has become the most efficient way to acquire customers.
Published: August 31, 2004
By Staff
IM brand manager says spyware must be stopped and blogs are overrated.
IM brand manager says spyware must be stopped and blogs are overrated.
Published: August 30, 2004
By Staff
Relationship marketing head says online efforts have increased sales and brand health.
Relationship marketing head says online efforts have increased sales and brand health.
Published: August 26, 2004
By Staff
Interactive videos and word-of-mouth are in this promotions manager's future.
Interactive videos and word-of-mouth are in this promotions manager's future.
Published: August 25, 2004
By Staff
Vice president of ecommerce says agencies need to be better economic analysts to be more effective.
Vice president of ecommerce says agencies need to be better economic analysts to be more effective.
Published: August 24, 2004
By Staff
Digital media manager says online is growing at Ford, but rich media, reporting and billing still frustrate.
Digital media manager says online is growing at Ford, but rich media, reporting and billing still frustrate.
Published: August 23, 2004
By Staff
B2B marketing director says market research is key for the future.
B2B marketing director says market research is key for the future.
Published: August 19, 2004
By Staff
Lifestyle and entertainment communities require tracking, measurement and some blogging.
Lifestyle and entertainment communities require tracking, measurement and some blogging.
Published: August 18, 2004
By Staff
This company's loyalty program is paying off, boosted by consumer generated publishing.
This company's loyalty program is paying off, boosted by consumer generated publishing.
Published: August 17, 2004
By Staff
Social networking and CRM are critical for this game portal marketer.
Published: August 17, 2004
By Dawn Anfuso
Team says industry needs more case studies and research that are not CPG-related.
Team says industry needs more case studies and research that are not CPG-related.
Published: August 16, 2004
By Staff
Online space opens doors to great -- and more creative -- opportunities.
Online space opens doors to great -- and more creative -- opportunities.
Published: August 12, 2004
By Staff
User groups, blogs and forums will eventually be part of the company's marketing mix.
User groups, blogs and forums will eventually be part of the company's marketing mix.
Published: August 11, 2004
By Staff
Global advertising director says agencies have to break down "P&L fiefdoms."
Global advertising director says agencies have to break down "P&L fiefdoms."
Published: August 10, 2004
By Staff
Online marketing serves multiple channels for multiple initiatives.
Online marketing serves multiple channels for multiple initiatives.
Published: August 09, 2004
By Dawn Anfuso
Expanding CRM efforts, while search is still in the horizon.
Expanding CRM efforts, while search is still in the horizon.
Published: August 05, 2004
By Staff
Business development head says online creative is richer, placements more complex.
Business development head says online creative is richer, placements more complex.
Published: August 04, 2004
By Staff
Coupon delivery has expanded its territory online.
Coupon delivery has expanded its territory online.
Published: August 03, 2004
By Dawn Anfuso
The man behind "See What Happens" on what's happening in his world.
The man behind "See What Happens" on what's happening in his world.
Published: July 21, 2004
By Rebecca Weeks
AstraZeneca's top marketer says integration is about consistency, requires breaking down internal walls.
AstraZeneca's top marketer says integration is about consistency, requires breaking down internal walls.
Published: July 20, 2004
By Rebecca Weeks
Cendant's top marketer for Avis and Budget prefers offense to defense, effectiveness to metrics.
Cendant's top marketer for Avis and Budget prefers offense to defense, effectiveness to metrics.
Published: February 23, 2004
By Dawn Anfuso
Online can open doors to new markets without cannibalizing existing ones, says AmericanGreetings.com's director of marketing.
Online can open doors to new markets without cannibalizing existing ones, says AmericanGreetings.com's director of marketing.
Published: February 16, 2004
By Nancy Wong Bryan
In the past year, The History Channel has taken larger strides into online marketing and found that interactivity has many benefits.
In the past year, The History Channel has taken larger strides into online marketing and found that interactivity has many benefits.
Published: February 11, 2004
By Nancy Wong Bryan
Interactive marketers in the auto industry must extend the online relationship offline to dealerships—which requires a heavily integrated approach.
Interactive marketers in the auto industry must extend the online relationship offline to dealerships—which requires a heavily integrated approach.
Published: February 10, 2004
By Dawn Anfuso
The man behind the Terry Tate campaign explains why the Internet is the platform for promotions and how TV supports it.
The man behind the Terry Tate campaign explains why the Internet is the platform for promotions and how TV supports it.
Published: February 09, 2004
By Nancy Wong Bryan
UPS delivers its brand online in 21 different languages across more than 100 countries, overcoming communications challenges all the way.
UPS delivers its brand online in 21 different languages across more than 100 countries, overcoming communications challenges all the way.
Published: February 02, 2004
By Dawn Anfuso
This online travel giant uses the Internet to capture people who already are in a travel mindset.
This online travel giant uses the Internet to capture people who already are in a travel mindset.
Published: January 27, 2004
By Nancy Wong Bryan
Sharon Otterman left the agency world for ESPN last year, and fits right in on the other side of the desk with a “brand that takes risks.”
Sharon Otterman left the agency world for ESPN last year, and fits right in on the other side of the desk with a “brand that takes risks.”
Published: September 05, 2002
By Staff
The Senior Vice President of Marketing & Sales for this leading health-related site explains how a lack of confidence in publishers is holding back the industry.
The Senior Vice President of Marketing & Sales for this leading health-related site explains how a lack of confidence in publishers is holding back the industry.
Published: March 28, 2002
By Staff
The VP of Marketing Consumer Internet Services explains the role iMedia plays in the company's goal to meet customer's financial needs whenever and wherever they want.
The VP of Marketing Consumer Internet Services explains the role iMedia plays in the company's goal to meet customer's financial needs whenever and wherever they want.
Published: September 08, 2003
By Sara Wilson
This Executive Director, Interactive Marketing tells how Warner Home Video uses the Internet to promote movies such as “Harry Potter” and “The Matrix”.
This Executive Director, Interactive Marketing tells how Warner Home Video uses the Internet to promote movies such as “Harry Potter” and “The Matrix”.
Published: July 07, 2003
By Sara Wilson
This Vice President of Marketing shares her thoughts on online advertising from a corporate standpoint and some of the dreaming and scheming that goes on behind the scenes.
This Vice President of Marketing shares her thoughts on online advertising from a corporate standpoint and some of the dreaming and scheming that goes on behind the scenes.
Published: March 21, 2002
By Staff
The VP of brand development-foods/Unilever Canada explains how the company takes a consumer-centric approach to advertising.
The VP of brand development-foods/Unilever Canada explains how the company takes a consumer-centric approach to advertising.
Published: September 16, 2002
By Staff
The vice president of new media explains how the record company must partner with unexpected sites to reach a core audience.
The vice president of new media explains how the record company must partner with unexpected sites to reach a core audience.
Published: March 07, 2002
By Staff
Read why Visa's director of advertising says online marketing is an essential part of the company's marketing mix.
Read why Visa's director of advertising says online marketing is an essential part of the company's marketing mix.
Published: August 12, 2002
By Staff
The Internet Marketing Manager explains how new applications and a partnership with MSN provides the company access to a sizable audience, ripe for geo-targeting.
The Internet Marketing Manager explains how new applications and a partnership with MSN provides the company access to a sizable audience, ripe for geo-targeting.
Published: August 18, 2003
By
This Internet Marketing Manager is focusing her energy on using the Internet to build awareness of the company’s online travel promotions.
This Internet Marketing Manager is focusing her energy on using the Internet to build awareness of the company’s online travel promotions.
Published: September 29, 2003
By Sara Wilson
This eBusiness Marketing and Content Leader gives iMedia a glimpse into the extensive work and thought that goes into each product launch.
This eBusiness Marketing and Content Leader gives iMedia a glimpse into the extensive work and thought that goes into each product launch.
Published: January 24, 2002
By Staff
The company’s VP of online advertising explains how the company retooled Schwab.com to reflect a shift in brand focus.
The company’s VP of online advertising explains how the company retooled Schwab.com to reflect a shift in brand focus.
Published: August 14, 2003
By Dawn Anfuso
The Director of Online Marketing for this entertainment company talks about the challenges of advertising programming vs. subscription services.
The Director of Online Marketing for this entertainment company talks about the challenges of advertising programming vs. subscription services.
Published: July 08, 2002
By Staff
The VP of online advertising explains how Charles Schwab’s site is both a marketing and DR channel, and about how brand development plays a role in all efforts.
The VP of online advertising explains how Charles Schwab’s site is both a marketing and DR channel, and about how brand development plays a role in all efforts.
Published: February 25, 2002
By Staff
The Interactive Director for this Unilever CPG company says it's pro-interactive marketing after experiencing past success. Read about what it's doing.
The Interactive Director for this Unilever CPG company says it's pro-interactive marketing after experiencing past success. Read about what it's doing.
Published: August 19, 2002
By Staff
The senior director of interactive marketing explains how the airline’s offline media and e-mail campaigns work together well to drive customers to the Web site.
The senior director of interactive marketing explains how the airline’s offline media and e-mail campaigns work together well to drive customers to the Web site.
Published: September 22, 2003
By Dawn Anfuso
This investment company spends 45% of its advertising budget online. The marketing director and interactive advertising manager tell us how and why.
This investment company spends 45% of its advertising budget online. The marketing director and interactive advertising manager tell us how and why.
Published: October 21, 2002
By Staff
This manager of online marketing & advertising tells us why he believes budgets will continue to increase as online becomes a de facto element of every marketing campaign.
This manager of online marketing & advertising tells us why he believes budgets will continue to increase as online becomes a de facto element of every marketing campaign.
Published: August 21, 2003
By Sara Wilson
This VP, Strategic Marketing may not be able to reveal secrets about Napster developments, but he does share his goals in the online world.
This VP, Strategic Marketing may not be able to reveal secrets about Napster developments, but he does share his goals in the online world.
Published: July 22, 2002
By Staff
The Vice President of New Channels says his company has a clear understanding of what it wants out of the Web, and about how to execute its objectives.
The Vice President of New Channels says his company has a clear understanding of what it wants out of the Web, and about how to execute its objectives.
Published: July 31, 2003
By Dawn Anfuso
The Manager of Online Marketing talks about some current interactive initiatives and shares some important lessons learned.
The Manager of Online Marketing talks about some current interactive initiatives and shares some important lessons learned.
Published: September 16, 2002
By Sara Wilson
This VP, New Channels explains how the mobile phone company uses the Web to deliver a targeted message to a better-targeted audience.
This VP, New Channels explains how the mobile phone company uses the Web to deliver a targeted message to a better-targeted audience.
Published: February 28, 2002
By Staff
This wireless carrier has been utilizing Superstitials and e-mail campaigns. Read what the company's director of Web sales says the company will do this year.
This wireless carrier has been utilizing Superstitials and e-mail campaigns. Read what the company's director of Web sales says the company will do this year.
Published: July 21, 2003
By Sara Wilson
With online sales equaling $2.5 billion, this Director of Advertising explains why the Internet is such an important and critical portion of the company.
With online sales equaling $2.5 billion, this Director of Advertising explains why the Internet is such an important and critical portion of the company.
Published: February 18, 2002
By Staff
This Media Director explains how future online efforts will be determined on what current approaches generate the best results.
This Media Director explains how future online efforts will be determined on what current approaches generate the best results.
Published: February 21, 2002
By Staff
Pepsi has taken turned an offline catalogue program and into a fully integrated offline/online program. The director of digital media and emarketing talks about the company's strategy.
Pepsi has taken turned an offline catalogue program and into a fully integrated offline/online program. The director of digital media and emarketing talks about the company's strategy.
Published: August 29, 2002
By Staff
The Internet Marketing Manager explains how this vitamin and herbal product manufacturer uses interactive media to educate consumers.
The Internet Marketing Manager explains how this vitamin and herbal product manufacturer uses interactive media to educate consumers.
Published: August 07, 2003
By Dawn Anfuso
This Senior Manager of Online Marketing launched the company’s online lead generation efforts back in 1999. Hear about current campaigns and tactics.
This Senior Manager of Online Marketing launched the company’s online lead generation efforts back in 1999. Hear about current campaigns and tactics.
Published: September 11, 2003
By Dawn Anfuso
The Director, Interactive Marketing shares some secrets behind a current integrated campaign, and tells us how his online marketing goals have changed year to year.
The Director, Interactive Marketing shares some secrets behind a current integrated campaign, and tells us how his online marketing goals have changed year to year.
Published: February 03, 2003
By Staff
The Director of U.S. Digital Marketing explains what it will take to increase Nike’s online budget, and provides a glimpse of the company’s innovative new work.
The Director of U.S. Digital Marketing explains what it will take to increase Nike’s online budget, and provides a glimpse of the company’s innovative new work.
Published: March 14, 2002
By Staff
The CPG company's VP and futurist explains that in addition to using the Web to build relationships, Purina also is experimenting with iTV and wireless.
The CPG company's VP and futurist explains that in addition to using the Web to build relationships, Purina also is experimenting with iTV and wireless.
Published: March 04, 2002
By Staff
The company's director of interactive marketing explains why corporate execs have agreed to spend 10- to 15% more money this year in online advertising.
The company's director of interactive marketing explains why corporate execs have agreed to spend 10- to 15% more money this year in online advertising.
Published: March 18, 2002
By Derek Hewitt
In a preview to his iMedia Brand Summit address, the Director Global Brand Strategy for this technology company tells us how he uses the Net to communicate experiences.
In a preview to his iMedia Brand Summit address, the Director Global Brand Strategy for this technology company tells us how he uses the Net to communicate experiences.
Published: August 04, 2003
By Sara Wilson
This Senior Director, National Marketing explains why the Premium Salad launch was such a success and revealed what the company’s plans are for rich media.
This Senior Director, National Marketing explains why the Premium Salad launch was such a success and revealed what the company’s plans are for rich media.
Published: January 23, 2003
By Staff
ING has done some innovative work in the online space and has dedicated a healthy budget to doing more in 2003. Hear more about its strategy from the head of online branding.
ING has done some innovative work in the online space and has dedicated a healthy budget to doing more in 2003. Hear more about its strategy from the head of online branding.
Published: January 27, 2002
By Staff
A recent campaign earned McDonald’s the 2002 Best of the Net Award. The Senior Director of Internet Marketing describes the effort and reveals other strategies.
A recent campaign earned McDonald’s the 2002 Best of the Net Award. The Senior Director of Internet Marketing describes the effort and reveals other strategies.
Published: June 27, 2002
By Staff
Although Kia’s Internet work to date has focused on its Website, recent recognition of its efforts has prompted upper management to shift marketing dollars online.
Although Kia’s Internet work to date has focused on its Website, recent recognition of its efforts has prompted upper management to shift marketing dollars online.
Published: June 03, 2002
By Dawn Anfuso
The Director of Marketing for this consumer-services site explains why marketing is done in-house, and provides his thoughts on the interactive advertising industry.
The Director of Marketing for this consumer-services site explains why marketing is done in-house, and provides his thoughts on the interactive advertising industry.
Published: March 11, 2002
By Staff
The car manufacturer has been able to measure online marketing success by price quotes received. Its Internet Marketing Manager talks about other initiatives and goals.
The car manufacturer has been able to measure online marketing success by price quotes received. Its Internet Marketing Manager talks about other initiatives and goals.
Published: March 14, 2002
By Staff
Net Ratings Inc. has rated kraftfoods.com the #1 branded food domain among CPG companies. The VP of Internet and e-marketing talks about Kraft's strategy.
Net Ratings Inc. has rated kraftfoods.com the #1 branded food domain among CPG companies. The VP of Internet and e-marketing talks about Kraft's strategy.
Published: September 30, 2002
By Staff
Lexus is at the cutting-edge of interactive advertising. The Interactive Marketing Manager gives his views on the industry.
Lexus is at the cutting-edge of interactive advertising. The Interactive Marketing Manager gives his views on the industry.
Published: January 28, 2002
By Staff
The company’s Global Marketing Manager explains how LEGO’ s online efforts have contributed to direct sales goals.
The company’s Global Marketing Manager explains how LEGO’ s online efforts have contributed to direct sales goals.
Published: August 25, 2003
By Sara Wilson
This Online Advertising Consultant explains why he expects interactive to take a larger share of the total marketing budget.
This Online Advertising Consultant explains why he expects interactive to take a larger share of the total marketing budget.
Published: February 07, 2002
By Staff
The company's vice president of eBusiness explains how putting the consumer at the center of its online strategy translates into 'very best' platforms.
The company's vice president of eBusiness explains how putting the consumer at the center of its online strategy translates into 'very best' platforms.
Published: February 14, 2002
By Staff
Learn from this b-to-b marketer's experience with using banners, pop-ups, online sponsorships, Website communications and e-mail marketing.
Learn from this b-to-b marketer's experience with using banners, pop-ups, online sponsorships, Website communications and e-mail marketing.
Published: July 24, 2003
By Sara Wilson
ING has done some innovative work in the online space and has dedicated a healthy budget to doing more in 2003. Hear more about its strategy from the head of online branding.
ING has done some innovative work in the online space and has dedicated a healthy budget to doing more in 2003. Hear more about its strategy from the head of online branding.
Published: February 28, 2002
By Staff
Have you heard of ING? If not, you're not alone. The company’s vice president of Web strategy says the company's goal online this year is to increase brand awareness.
Have you heard of ING? If not, you're not alone. The company’s vice president of Web strategy says the company's goal online this year is to increase brand awareness.
Published: March 17, 2003
By Dawn Anfuso
The marketing manager for this real estate service provider explains how the Internet helps with its direct response marketing, and talks about his expectations for future use.
The marketing manager for this real estate service provider explains how the Internet helps with its direct response marketing, and talks about his expectations for future use.
Published: September 04, 2003
By Dawn Anfuso
The Business Unit Manager for CRM & Marketing Technology for this consumer healthcare firm tells us why he’s focusing on niche marketing.
The Business Unit Manager for CRM & Marketing Technology for this consumer healthcare firm tells us why he’s focusing on niche marketing.
Published: March 07, 2002
By Staff
The manager of interactive marketing for Delta Air Lines explains how the airline's Internet marketing boosted ticket sales 60% last year.
The manager of interactive marketing for Delta Air Lines explains how the airline's Internet marketing boosted ticket sales 60% last year.
Published: July 01, 2002
By Staff
The Manager of Interactive Marketing at Delta talks about this recent integrated campaign and about how his marketing budget is/will be allocated.
The Manager of Interactive Marketing at Delta talks about this recent integrated campaign and about how his marketing budget is/will be allocated.
Published: September 09, 2002
By Dawn Anfuso
This Director of Web communications is working on closing the loop of online advertising and marketing to sales. Read what else he has to say about this packaged food company's strategy.
This Director of Web communications is working on closing the loop of online advertising and marketing to sales. Read what else he has to say about this packaged food company's strategy.
Published: July 15, 2002
By Staff
According to this VP of Corporate Communications, online advertising works best when reinforcing a print message.
According to this VP of Corporate Communications, online advertising works best when reinforcing a print message.
Published: January 21, 2002
By Staff
Hitachi’s VP of corporate communications reveals how testing right now will be used to revise its budget and media this year and beyond.
Hitachi’s VP of corporate communications reveals how testing right now will be used to revise its budget and media this year and beyond.
Published: March 04, 2002
By Staff
The company's manager of Internet advertising and branding talks about how interactive marketing helps the packaged goods' provider connect with customers.
The company's manager of Internet advertising and branding talks about how interactive marketing helps the packaged goods' provider connect with customers.
Published: August 01, 2002
By Staff
The manager of Internet advertising and branding explains how the company is positioning its brands as solutions rather than products.
The manager of Internet advertising and branding explains how the company is positioning its brands as solutions rather than products.
Published: August 28, 2003
By Staff
This Director of eMarketing shares the ideas and strategies behind an innovative new Website, just launched this month.
This Director of eMarketing shares the ideas and strategies behind an innovative new Website, just launched this month.
Published: October 14, 2002
By Staff
The VP of Kids & Teens Marketing explains how the Internet helps her company connect with this audience by engaging them in dialogue and offering them value.
The VP of Kids & Teens Marketing explains how the Internet helps her company connect with this audience by engaging them in dialogue and offering them value.
Published: February 04, 2002
By Staff
The campaign for the Gillette Venus Razor was this company's largest online marketing push ever. The Interactive Manager for Grooming brands provides results.
The campaign for the Gillette Venus Razor was this company's largest online marketing push ever. The Interactive Manager for Grooming brands provides results.
Published: August 26, 2002
By Staff
The marketing director for this direct-to-consumer business explains why online advertising and direct-marketing efforts are critical to success.
The marketing director for this direct-to-consumer business explains why online advertising and direct-marketing efforts are critical to success.
Published: July 15, 2002
By Staff
Although bebe Stores, Inc. hasn’t done much online advertising, the Online Marketing Manager explains why the company is doubling its online marketing budget.
Although bebe Stores, Inc. hasn’t done much online advertising, the Online Marketing Manager explains why the company is doubling its online marketing budget.
Published: February 11, 2002
By Staff
Not coincidentally this beauty products company is launching its most in-depth e-mail marketing campaign in April -- Earth Month. Its New Media Manager talks about other plans.
Not coincidentally this beauty products company is launching its most in-depth e-mail marketing campaign in April -- Earth Month. Its New Media Manager talks about other plans.
Published: March 07, 2002
By Staff
Last year, Ford Motor Media purchased more than $30 million in online advertising. The Managing Director for Ford Motor Media talks about what's next.
Last year, Ford Motor Media purchased more than $30 million in online advertising. The Managing Director for Ford Motor Media talks about what's next.
Published: March 11, 2002
By Staff
The credit card company doesn't limit itself to one type of online marketing. Its global interactive media director explains.
The credit card company doesn't limit itself to one type of online marketing. Its global interactive media director explains.
Published: December 27, 2001
By Staff
Biz Dev Manager/Digital Marketing for Adidas America says customers visit the company’s site partly to develop a closer relationship with the brand.
Biz Dev Manager/Digital Marketing for Adidas America says customers visit the company’s site partly to develop a closer relationship with the brand.
Published: January 16, 2003
By Staff
The Senior eMarketing Manager explains how data will help grow her company’s online budget and how rich media is increasing in importance.
The Senior eMarketing Manager explains how data will help grow her company’s online budget and how rich media is increasing in importance.
Published: October 06, 2003
By Dawn Anfuso
The Director Online Strategies and Services shares about the success the company has found with offline to online promotions.
The Director Online Strategies and Services shares about the success the company has found with offline to online promotions.
Published: March 11, 2002
By Dawn Anfuso
The computer company increased its budget three fold last year to a reported $16 million. The company's director of interactive communications talks about future plans.
The computer company increased its budget three fold last year to a reported $16 million. The company's director of interactive communications talks about future plans.
Published: March 04, 2002
By Staff
While most brand advertisers are spending just 1% of their budgets online, AT&T Business is allocating 8 to 10%. Hear from Jeff Bauer, media director, why.
While most brand advertisers are spending just 1% of their budgets online, AT&T Business is allocating 8 to 10%. Hear from Jeff Bauer, media director, why.
Published: October 02, 2003
By Sara Wilson
This Group Director, Interactive Marketing shares how the Coke Music Website has become a top five teen destination.
This Group Director, Interactive Marketing shares how the Coke Music Website has become a top five teen destination.
Published: July 17, 2003
By Dawn Anfuso
With her company just coming into its own online, this VP, Internet Marketing provides perspective on getting started, moving forward and dealing with common problems.
With her company just coming into its own online, this VP, Internet Marketing provides perspective on getting started, moving forward and dealing with common problems.
Published: May 01, 2003
By Staff
The former CEO of General Foods USA gives his perspective of online as part of the media mix, and provides insight into his upcoming iMedia Keynote address.
The former CEO of General Foods USA gives his perspective of online as part of the media mix, and provides insight into his upcoming iMedia Keynote address.
Published: July 28, 2003
By Dawn Anfuso
This VP, e-Business explains how the Internet was used as part of an integrated product launch campaign, and tells us why he believes the Net is a powerful marketing tool.
This VP, e-Business explains how the Internet was used as part of an integrated product launch campaign, and tells us why he believes the Net is a powerful marketing tool.
Published: October 09, 2003
By Ty Braswell
As General Manager and Vice President of AOL Television, Patricia Karpas has mastered the art of cross-promotion, and shares about some innovations she has initiated.
As General Manager and Vice President of AOL Television, Patricia Karpas has mastered the art of cross-promotion, and shares about some innovations she has initiated.
Published: September 25, 2003
By Sara Wilson
This Director of Business Development discusses the significant role that partnerships play in this financial institution’s efforts online.
This Director of Business Development discusses the significant role that partnerships play in this financial institution’s efforts online.
Published: July 11, 2002
By Scott Hays
Digital Business Development Manager, Adam Milne, describes the company’s current sponsorship of ESPN’s World Cup coverage, and explains how the company tracks success.
Digital Business Development Manager, Adam Milne, describes the company’s current sponsorship of ESPN’s World Cup coverage, and explains how the company tracks success.
Published: August 26, 2003
By Staff
The Manager of New Media explains how this beauty product and environmental activist company is finding success connecting with potential customers via e-mail.
The Manager of New Media explains how this beauty product and environmental activist company is finding success connecting with potential customers via e-mail.
Published: July 10, 2003
By Sara Wilson
This director of marketing shares some helpful tips as to how to actively engage kids in the network by using the Internet.
This director of marketing shares some helpful tips as to how to actively engage kids in the network by using the Internet.
Published: August 11, 2003
By Staff
This Director of U.S. Marketing Communications shares how Delta has widened its scope online and is more effectively reaching its customers as a result.
This Director of U.S. Marketing Communications shares how Delta has widened its scope online and is more effectively reaching its customers as a result.
Published: March 13, 2002
By Staff
The airline's director of brands and marketing communications advises: Do your homework, be smart and try to be nimble.
The airline's director of brands and marketing communications advises: Do your homework, be smart and try to be nimble.