VIDEO
Published: June 26, 2009
The advent and growth of cloud computing has lowered the barriers to entry for many marketing channels, particularly video. Here's how publishers are ramping up their rich media plans on the cheap.
Published: June 22, 2009
Despite the projected growth of online video, multimedia studios need to step up their game if they want to survive in this industry.
Published: June 05, 2009
Two standards guidelines could make video the star of the digital advertising world in 2009. See what could be at stake if we don't adopt these measures to help increase scale and reduce costs.
Published: June 26, 2009
By Dave Chase
The advent and growth of cloud computing has lowered the barriers to entry for many marketing channels, particularly video. Here's how publishers are ramping up their rich media plans on the cheap.
The advent and growth of cloud computing has lowered the barriers to entry for many marketing channels, particularly video. Here's how publishers are ramping up their rich media plans on the cheap.
Published: June 22, 2009
By Daisy Whitney
Despite the projected growth of online video, multimedia studios need to step up their game if they want to survive in this industry.
Despite the projected growth of online video, multimedia studios need to step up their game if they want to survive in this industry.
Published: June 05, 2009
By Ronnie Lavi
Two standards guidelines could make video the star of the digital advertising world in 2009. See what could be at stake if we don't adopt these measures to help increase scale and reduce costs.
Two standards guidelines could make video the star of the digital advertising world in 2009. See what could be at stake if we don't adopt these measures to help increase scale and reduce costs.
Published: May 19, 2009
By Martin Hayward
Video ads are a surefire way to get your brand's message across in a feature-rich and controllable environment. Follow these steps and heed these lessons to make your campaign a success.
Video ads are a surefire way to get your brand's message across in a feature-rich and controllable environment. Follow these steps and heed these lessons to make your campaign a success.
Published: May 14, 2009
By Naj Kidwai
The age-old rules of storytelling apply just as much in online advertising as they do in comedy routines. Here's how storyboarding technology can help brands deliver customized video ad experiences.
The age-old rules of storytelling apply just as much in online advertising as they do in comedy routines. Here's how storyboarding technology can help brands deliver customized video ad experiences.
Published: May 01, 2009
By Bud Rosenthal
It's one thing to incorporate video into your campaign. It's another to get your customers to react to it as you've hoped. Find out how to get the results you're looking for.
It's one thing to incorporate video into your campaign. It's another to get your customers to react to it as you've hoped. Find out how to get the results you're looking for.
Published: April 10, 2009
By Rich Cherecwich
Video presents unprecedented creative opportunities for advertising, yet many brands still get it wrong. See what Heavy.com's co-CEO thinks marketers can do to solve this dilemma.
Video presents unprecedented creative opportunities for advertising, yet many brands still get it wrong. See what Heavy.com's co-CEO thinks marketers can do to solve this dilemma.
Published: April 07, 2009
By Alan Chapell
Contextualized video ads based on user behavior are now possible, but the medium isn't ready for the big time yet. Here's how to make video targeting valuable for everyone involved.
Contextualized video ads based on user behavior are now possible, but the medium isn't ready for the big time yet. Here's how to make video targeting valuable for everyone involved.
Published: March 31, 2009
By Lori Luechtefeld
The premium online video provider's CEO discusses his company's rapid growth, its future opportunities and challenges, and what it all means for advertisers.
The premium online video provider's CEO discusses his company's rapid growth, its future opportunities and challenges, and what it all means for advertisers.
Published: March 12, 2009
By Levi Shapiro
Ad supported online video is growing like gangbusters, but revenue is not following in kind. Here's how programmers, advertisers, and technology enablers are moving the industry forward.
Ad supported online video is growing like gangbusters, but revenue is not following in kind. Here's how programmers, advertisers, and technology enablers are moving the industry forward.
Published: February 23, 2009
By Naj Kidwai
Video ad spending will grow this year, but the current pricing model isn't working. Brands looking to get ahead should try this method, which rewards conversions, not just impressions.
Video ad spending will grow this year, but the current pricing model isn't working. Brands looking to get ahead should try this method, which rewards conversions, not just impressions.
Published: February 20, 2009
By Abe Snyder
As the online video audience continues to grow, it's essential to get the most from your videos. Mediasmith shows you how.
As the online video audience continues to grow, it's essential to get the most from your videos. Mediasmith shows you how.
Published: February 02, 2009
By Lori Luechtefeld
BBE's leader discusses the continued evolution of pre-roll and long-form advertising, as well as the brands that are succeeding -- and struggling -- in the realm of video marketing.
BBE's leader discusses the continued evolution of pre-roll and long-form advertising, as well as the brands that are succeeding -- and struggling -- in the realm of video marketing.
Published: December 19, 2008
By Christophe Louvion
Inexpensive, easy-to-use social media techniques are making video an expected part of the user experience. Find out how mid-sized web properties can get in on the action.
Inexpensive, easy-to-use social media techniques are making video an expected part of the user experience. Find out how mid-sized web properties can get in on the action.
Published: December 04, 2008
By Rob Campanell and Ferrin Schriner
The two video advertising models that have emerged are pre-roll and overlay, but if you're taking a hard look at your budget, which one is worth your money?
The two video advertising models that have emerged are pre-roll and overlay, but if you're taking a hard look at your budget, which one is worth your money?
Published: November 25, 2008
By Jayant Kadambi
Video campaigns generate massive amounts of data, but publisher and ad network reports are often underwhelming. Here's how to tailor the metrics to your goals and truly measure the success of your campaign.
Video campaigns generate massive amounts of data, but publisher and ad network reports are often underwhelming. Here's how to tailor the metrics to your goals and truly measure the success of your campaign.
Published: November 21, 2008
By Rick Martin
The key to transforming the online product page into an engaging and informative sales tool lies in the adoption of interactive rich media. Here's how to get started.
The key to transforming the online product page into an engaging and informative sales tool lies in the adoption of interactive rich media. Here's how to get started.
Published: November 12, 2008
By Erick Hachenburg
Short-form video is not online TV, and marketers who treat it as such will ultimately fail. Metacafe's CEO lays out the rules for tapping into this significant opportunity.
Short-form video is not online TV, and marketers who treat it as such will ultimately fail. Metacafe's CEO lays out the rules for tapping into this significant opportunity.
Published: October 22, 2008
By Benjamin Wayne
Video is taking off, but an advertising model that appeals to both big brands and viewers is still years away. Here's what to do in the interim.
Video is taking off, but an advertising model that appeals to both big brands and viewers is still years away. Here's what to do in the interim.
Published: October 01, 2008
By Jeff Einstein
Hours of TV programming are being viewed online, yet video advertising is still not evolving. The key to monetization may come from TV's advertising past.
Hours of TV programming are being viewed online, yet video advertising is still not evolving. The key to monetization may come from TV's advertising past.