BK.com and Maxim are teaming up on the Burger King Table Guest campaign, which will feature three of Maxim's "Hometown Hotties" at the table. Table Guest is an interactive dining table where BK.com site visitors can virtually converse with celebrity guests.
The three Maxim Hotties will appear via video and audio, and discuss with site guests a range of topics, from food to sports to relationships.
"The combination of BK.com and Maxim.com is a natural fit," says Steven Rosenblatt, vice president of sales for Dennis Digital's Maxim.com. "Burger King has become part of pop culture through irreverent advertising and communicating to young men in a way that connects with them emotionally."
Additional resources:
www.BK.com and click on BK Table Guest