Dennis Digital is launching a mobile version of its men's magazine Maxim and has secured Burger King as one of its sponsors.

The Maxim Mobile platform will have banner ads linking to Burger King's mobile website. Daily jokes, photos and other compressed content for the mobile platform will be featured on the mobile website.

"The Maxim mobile website enables guys to get their fill of our entertainment 'bites' anytime, anywhere," says Russell Kern, director of business development for Dennis Digital. "We recognize that the mobile web is still in the early stages here in the United States, however, the Maxim audience leads the way in new technology adoption."

In July Burger King and Maxim teamed up to launch the "Hometown Hotties" campaign. The campaign featured an interactive dining table where BK.com site visitors can virtually converse with celebrity guests.