In its quest to mine money from the pages of members who seem to care little about ads, Facebook has launched a new program that pays users who help merchants sell products to their friends.

Affiliate marketing by any other name, Facebook's latest application has been dubbed Market Lodge, according to an Associated Press report.

Whether Market Lodge will suffer the same fate as Beacon, Facebook's much-maligned ad program that crashed and burned in the fall, will depend largely on reaction from users. 

But unlike Beacon, Market Lodge isn't an in-house product. Instead, it's the brainchild of bSocial Networks, which has agreed to pay Facebook members a 10 percent sales commission. By contrast, many users rejected Beacon as an invasion of their privacy. But that program had two key distinctions. First, many users complained that they had difficulty opting out of Beacon and that Facebook had done a poor job of explaining the program. Second, Beacon never promised a financial reward to Facebook members.

So far, Market Lodge seems to have gotten off to a good start with a handful of fans and more than 300 users. However, a sampling of the comments on the Market Lodge page suggest that most of the early users like the idea but aren't fond of the products available.

"This idea is great, if only they sold products that people my age would actually buy," one user wrote, adding, "Get better products and I might come back, as of now I'm un-registering."