When Facebook launched its controversial Beacon ad program in November, the social network alienated many of its members and had to quell a user revolt. The repercussions of the botched Beacon launch are still being felt months later, with a Texas resident filing a lawsuit against Blockbuster for participating in the program and providing information about her account.
Cathryn Elaine Harris claims Blockbuster violated the federal Videotape Privacy Protection Act for sharing her account information with Facebook. Harris is hoping for class-action status and is looking for $2,500 for each violation of the statute.
Beacon shared Facebook members' transactions from other websites with their friends, unless users opted out of the feature. Backlash mounted almost immediately with thousands of users joining protest groups. Facebook quickly changed the policy, only using data when members opted in to Beacon.
CEO Mark Zuckerberg even issued an apology. "I'm not proud of the way we've handled this situation, and I know we can do better," he wrote in a blog post.