AOL has parted ways with four senior Tacoda executives and will cut about 100 Platform A jobs by the end of the month, according Reuters.

AOL has amassed several advertising companies, including Tacoda, under the Platform A banner, and that produces duplicate jobs, spokeswoman Tricia Primrose told Reuters. "At the end of the day, it's about consolidation," she said.

Meanwhile, Tacoda President Daniel Jaye, former CFO Mark Pinney, SVP advertising sales Matt Arkin and SVP marketing and business development Larry Allen have all been dismissed in recent weeks, but they're far from the first to go since the company was swept under the Platform A umbrella.

Former Tacoda CEO Curt Viebranz, who was the head of Platform A, was allegedly ousted in March, while Tacoda founder Dave Morgan left earlier this year to work for a startup.

AOL acquired Tacoda in July 2007 and launched Platform A in September of the same year.