Carmaker Scion's sales are dropping fast, and the company is hoping a gang of sword-wielding, kung-fu fighting puppets will save it.

The puppets are the stars of "The Fist of Oblivion," a new web series showing on the Scion Broadband website. In the series, the puppets try to help a wrongfully jailed police officer. In reality, Scion hopes they'll reconnect the brand to its target audience of 18- to 30-year-olds.

Scion, a sub-brand of Toyota, has primarily relied on billboards, online marketing and occasional cable ads, but sales were down 40 percent in October, according to Advertising Age. The edgy content of the web series will "resonate with our audience and stay true to the culture of the brand," according Adrian Si, Scion's interactive manager.

While Scion tries to appeal to a younger generation, part of the company's sales dip can be attributed to an older generation of early adopters quickly losing interest. Until last year, one-third of all Scions sold were to buyers over the age of 60.