MEDIA PLANNING & BUYING
Published: May 09, 2008
In honor of Mother's Day, iMedia asks marketers how they describe their jobs to their moms.
Published: May 09, 2008
In honor of Mother's Day, iMedia asks marketers how they describe their jobs to their moms.
Published: May 05, 2008
Crossword lovers, test your interactive media knowledge with this custom-created puzzle.
Published: May 01, 2008
The old agency model is broken. Hear agency reps and others describe the agency of the future.
Published: April 29, 2008
By Alan Ruthazer
As the economy weakens and your competitors cut budgets, you can get the leg up with a thought-out digital marketing strategy.
As the economy weakens and your competitors cut budgets, you can get the leg up with a thought-out digital marketing strategy.
Published: April 22, 2008
By Sean X Cummings
Like most kings, the consumer can be greedy, selfish and out of touch with the world. So why are marketers still working with ad formats that offer our products for free?
Like most kings, the consumer can be greedy, selfish and out of touch with the world. So why are marketers still working with ad formats that offer our products for free?
Published: April 17, 2008
By Michael Estrin
Microsoft dropped its Yahoo bombshell almost three months ago, and since then the U.S. has seen an economic downturn. But hard times might be good for Yahoo -- and the rest of the web. Find out why.
Microsoft dropped its Yahoo bombshell almost three months ago, and since then the U.S. has seen an economic downturn. But hard times might be good for Yahoo -- and the rest of the web. Find out why.
Published: April 16, 2008
VIDEO: Brands explain what would motivate them to allocate more budget to digital.
Published: April 15, 2008
By Jim Meskauskas
Yahoo is being publicly courted again. This time, there is talk about a possible AOL merger. At the same time, Yahoo has announced it is going to test AdSense over 3 percent of its search. What is to become of Yahoo?
Yahoo is being publicly courted again. This time, there is talk about a possible AOL merger. At the same time, Yahoo has announced it is going to test AdSense over 3 percent of its search. What is to become of Yahoo?
Published: April 09, 2008
VIDEO: Agencies share lessons learned on user engagement.
Published: April 03, 2008
By Warren Tomlin
Marketers looking for an increased edge during leaner times will discover that certain aspects of online advertising make taking the digital plunge much more practical when every penny counts.
Marketers looking for an increased edge during leaner times will discover that certain aspects of online advertising make taking the digital plunge much more practical when every penny counts.
Published: April 02, 2008
VIDEO: Brands reveal how agencies can evolve to meet their needs.
Published: April 01, 2008
By Jim Meskauskas
Advances in making online advertising a potentially more profitable enterprise will be found in both standardization and in clients taking the process more seriously.
Advances in making online advertising a potentially more profitable enterprise will be found in both standardization and in clients taking the process more seriously.
Published: March 27, 2008
By Tom Hespos
There have been recent predictions concerning advertising's future if a recession hits. Underscore Marketing's president offers some predictions of his own.
There have been recent predictions concerning advertising's future if a recession hits. Underscore Marketing's president offers some predictions of his own.
Published: March 25, 2008
VIDEO: Agencies give their thoughts on ad platforms that leave them scratching their heads.
Published: March 24, 2008
By Michael Estrin
The results are in. iMedia breaks down the numbers behind its survey of leading marketers and agencies.
The results are in. iMedia breaks down the numbers behind its survey of leading marketers and agencies.
Published: March 21, 2008
By Peter Gombert
Media buyers are facing an increasingly volatile online advertising market, making targeted niche media opportunities attractive alternatives to traditional buys. Explore the possibilities.
Media buyers are facing an increasingly volatile online advertising market, making targeted niche media opportunities attractive alternatives to traditional buys. Explore the possibilities.
Published: March 20, 2008
By Tom Hespos
Is it really necessary for all marketers to settle on a common definition of engagement? Here's a breakdown of the issue.
Is it really necessary for all marketers to settle on a common definition of engagement? Here's a breakdown of the issue.
Published: March 19, 2008
By Dave Coffey
As advertisers learn to use social media and mobile in their media mixes, so must politicians. It could make all the difference.
As advertisers learn to use social media and mobile in their media mixes, so must politicians. It could make all the difference.
Published: March 18, 2008
By Jim Meskauskas
Google keeps telling agencies and other members of the media community not to be afraid. Google's right, but not for the reasons everyone might think.
Google keeps telling agencies and other members of the media community not to be afraid. Google's right, but not for the reasons everyone might think.
Published: March 14, 2008
By Justin Berton
Marketers dumped their agencies in record numbers last year and the mass exodus isn't letting up. Here's what agencies can do to stem the tide.
Marketers dumped their agencies in record numbers last year and the mass exodus isn't letting up. Here's what agencies can do to stem the tide.