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EVENT COVERAGE
From gaming console to entertainment console
By Jeff Minsky
This panel covers the range of ways in which people can now use their gaming consoles -- and how this will change how marketers can reach these audiences.
EVENT COVERAGE
Budgeting for innovation
By John Durham
Learn how to plan for innovation while balancing the budget for experimentation.
EVENT COVERAGE
Keynote presentation: "pachinko economics"
By David Scott Carlick
David Scott Carlick explains how interactive keeps running off in new directions, pinging around like Pachinko balls through all the applications and content from computers and phones.
More Podcasts:

EVENT COVERAGE  |  March 18, 2008
The state of online video
Learn how to adapt to the ever-changing world of online video, and learn about the role it plays in your marketing efforts.

EVENT COVERAGE  |  March 18, 2008
Data portability and the social graph
This session looks at how marketers should handle the next frontier in social media marketing.

EVENT COVERAGE  |  February 12, 2008
The golden rule of consumer-generated advertising
The stars of YouTube, MetaCafe, Revver and other video-sharing sites join brand managers and agencies in an "anything-goes" discussion about the online video and CGA space.

EVENT COVERAGE  |  February 12, 2008
Natural born clickers
Check out this primary research to identify the demographics and behaviors of heavy clickers. While this podcast highlights clickers as whole, it also features clickers of social media.

EVENT COVERAGE  |  February 12, 2008
Ads-r-content
Four interrelated trends are forcing advertisers to rethink their approach to advertising messages, what form they take and how they’re delivered.

EVENT COVERAGE  |  February 12, 2008
Discover Financial Services case study
Listen to this presentation about Discover Card's integrated marketing program designed to increase brand awareness and drive consideration.

EVENT COVERAGE  |  February 12, 2008
How did we get here?
Martha Stewart Living Omnimedia's president of media addresses the question: Will consumers ever really regard advertising as content?

EVENT COVERAGE  |  February 11, 2008
Branding in a networked world
Marketspace's founder kicks off the iMedia Brand Summit with a talk about how brands managers are ceding control to consumers, and how "The Big Four" are also shaking up the branding game.

EVENT COVERAGE  |  February 11, 2008
Mergers and Acquisitions and their effect on brand budget
Even though valuations for most public companies are down right now and experts are whispering the word "recessions," M&A activity is expected to be strong in 2008. But what are the real implications of these deals?

EVENT COVERAGE  |  December 04, 2007
Myth busters
Join Brad Berens and a panel of emerging technologies luminaries as they drill down to the pragmatic, separate the real from the imaginary and demystify emerging trends.