POPULATION
Published: July 09, 2008
Does digital marketing have a glass ceiling for women? Take a look at some of the big challenges for female professionals in the industry, and some new tools for overcoming them.
Published: July 09, 2008
By Danielle Reed
Does digital marketing have a glass ceiling for women? Take a look at some of the big challenges for female professionals in the industry, and some new tools for overcoming them.
Does digital marketing have a glass ceiling for women? Take a look at some of the big challenges for female professionals in the industry, and some new tools for overcoming them.
Published: April 18, 2008
By Keith Richman
The key to building loyalty with 18- to 34-year-old males is to partner with sites that not only draw them in but that also engage them.
The key to building loyalty with 18- to 34-year-old males is to partner with sites that not only draw them in but that also engage them.
Published: April 11, 2008
By Dawn Anfuso
Although influentials only make up 10 percent of the population, they can be found online. Here's what the research and experts have to say about reaching this group.
Although influentials only make up 10 percent of the population, they can be found online. Here's what the research and experts have to say about reaching this group.
Published: March 27, 2008
By Jodi Harris
Want to know how to reach Gen Y consumers on their terms? In iMedia's first survey with Peanut Labs, see what media they can't live without, what makes a website trustworthy, their thoughts on ad-subsidized console games and more.
Want to know how to reach Gen Y consumers on their terms? In iMedia's first survey with Peanut Labs, see what media they can't live without, what makes a website trustworthy, their thoughts on ad-subsidized console games and more.
Published: November 08, 2007
By Carol Setter
Get the guide to who Shadow Millennials are and how they like to spend their disposable income.
Get the guide to who Shadow Millennials are and how they like to spend their disposable income.
Published: November 05, 2007
By Rebecca McQuigg
The Intelligence Group's trend analyst explores the golden age of the tween and what makes this powerful -- and growing -- demographic group click with marketing messages.
The Intelligence Group's trend analyst explores the golden age of the tween and what makes this powerful -- and growing -- demographic group click with marketing messages.
Published: September 07, 2007
By Jere Doyle
Grab the attention of these key audiences and you'll convert them into loyal, profitable customers. Prospectiv's CEO offers up successful strategies.
Grab the attention of these key audiences and you'll convert them into loyal, profitable customers. Prospectiv's CEO offers up successful strategies.
Published: August 07, 2007
By Dawn Anfuso
Food and beverage companies are committing to self-regulate what they market to kids. This will alter their advertising strategies, but will it make a difference in the end?
Food and beverage companies are committing to self-regulate what they market to kids. This will alter their advertising strategies, but will it make a difference in the end?
Published: August 03, 2007
By Tiffany Young
When trying to reach this coveted demo, innovative email strategies work, as do these hot new marketing techniques.
When trying to reach this coveted demo, innovative email strategies work, as do these hot new marketing techniques.
Published: June 01, 2007
By Michael Estrin
There's more to News Corp. than MySpace, but in Rupert Murdoch's bid to outfox us all, it's the perfect starting point: one friend at a time.
There's more to News Corp. than MySpace, but in Rupert Murdoch's bid to outfox us all, it's the perfect starting point: one friend at a time.
Published: May 31, 2007
By Michael Estrin
Recent college graduates have a dizzying array of choices, so how do marketers steer newly minted grads to their brand?
Recent college graduates have a dizzying array of choices, so how do marketers steer newly minted grads to their brand?
Published: March 02, 2007
By LeeAnn Prescott
Hitwise analysis of the iPhone and Windows Vista launch promotions shows vastly different strategies that resonated for each product's audience.
Hitwise analysis of the iPhone and Windows Vista launch promotions shows vastly different strategies that resonated for each product's audience.
Published: December 13, 2006
By Angela Hribar
GlobalSpec's chief sales and marketing officer reveals the trends developing that will help you find, and hook, technical, engineering and industrial customers.
GlobalSpec's chief sales and marketing officer reveals the trends developing that will help you find, and hook, technical, engineering and industrial customers.
Published: December 06, 2006
By Dave Wilson
The president and chief strategist of Wilson Relationship Marketing Services tells you who controls the money and how to connect with them online.
The president and chief strategist of Wilson Relationship Marketing Services tells you who controls the money and how to connect with them online.
Published: November 09, 2006
By comScore Media Metrix
According to research, visitors who frequent political sites also visit religious sites. Find out more about this audience.
According to research, visitors who frequent political sites also visit religious sites. Find out more about this audience.
Published: October 17, 2006
By eMarketer
eMarketer reports that 12-18 year olds prefer product placement to give-aways or blog marketing.
eMarketer reports that 12-18 year olds prefer product placement to give-aways or blog marketing.
Published: October 13, 2006
By Debra Aho Williamson
eMarketer reports that email may not always be the best way to reach the tween and teen market.
eMarketer reports that email may not always be the best way to reach the tween and teen market.
Published: October 10, 2006
By eMarketer
eMarketer reports on where tweens and teens spend their time-- including TV, phone, internet and video games.
eMarketer reports on where tweens and teens spend their time-- including TV, phone, internet and video games.
Published: August 24, 2006
By comScore Networks
comScore examines how older adults are spending more time online and adapting to newer web 2.0 technologies and applications.
comScore examines how older adults are spending more time online and adapting to newer web 2.0 technologies and applications.
Published: August 14, 2006
By Rebecca Weeks
Our summit content director interviews Fara Warner about how new habits, power and money necessitate better approaches to reaching this growing demographic.
Our summit content director interviews Fara Warner about how new habits, power and money necessitate better approaches to reaching this growing demographic.