RESEARCH & METRICS 
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Published: August 26, 2008
Does metrics mean watching the clicks and hoping for the best? It doesn't have to. Find out how a few simple steps and a little math can make you a marketing monster.
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Published: August 07, 2008
Lost in a sea of reporting data? Here's what you need to know about the current confusion and controversy surrounding online audience measurement.
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Published: July 09, 2008
It's one thing to engage customers; it's another to measure the success of that engagement. Marketers offer their suggestions for determining its true value.
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