SEARCH ENGINES
Published: June 29, 2009
Microsoft's new "decision engine" reportedly has the search giant sweating. See how Google can adapt to maintain the upper hand in search, advertising, and market share.
Published: June 29, 2009
By Steve Baldwin
Microsoft's new "decision engine" reportedly has the search giant sweating. See how Google can adapt to maintain the upper hand in search, advertising, and market share.
Microsoft's new "decision engine" reportedly has the search giant sweating. See how Google can adapt to maintain the upper hand in search, advertising, and market share.
Published: February 20, 2009
By Jim Meskauskas
Now that Google is bowing out of the print and radio marketplace, is it possible the search giant can't do everything after all? Here's why Google should stick to analytics, not correlation.
Now that Google is bowing out of the print and radio marketplace, is it possible the search giant can't do everything after all? Here's why Google should stick to analytics, not correlation.
Published: November 19, 2008
By Rich Cherecwich
Yahoo's cofounder is stepping down as CEO of the struggling web portal, leaving the company in a state of uncertainty. iMedia polled the interactive marketing industry's thoughts on potential successors.
Yahoo's cofounder is stepping down as CEO of the struggling web portal, leaving the company in a state of uncertainty. iMedia polled the interactive marketing industry's thoughts on potential successors.
Published: October 20, 2008
By Blaise Nutter
Let's face it: No one is going to kill Google. But these three players promise to make their own marks on the search world, and savvy marketers need to take note.
Let's face it: No one is going to kill Google. But these three players promise to make their own marks on the search world, and savvy marketers need to take note.
Published: September 12, 2008
By Michael Estrin
While search got a knock on the door from the feds, Facebook made its facelift permanent and digital got a shot in the arm from leading CMOs.
While search got a knock on the door from the feds, Facebook made its facelift permanent and digital got a shot in the arm from leading CMOs.
Published: August 12, 2008
By Lisa Wehr
Search engine marketing techniques are uniquely suited for tackling challenges faced by the B2B community. Here's why.
Search engine marketing techniques are uniquely suited for tackling challenges faced by the B2B community. Here's why.
Published: July 30, 2008
By Joe Kutchera
John Battelle, CEO of Federated Media and author of "The Search," chats with iMedia about Google, privacy issues and the future of digital.
John Battelle, CEO of Federated Media and author of "The Search," chats with iMedia about Google, privacy issues and the future of digital.
Published: July 01, 2008
By Sean X Cummings
It's time to stop complaining about people piggy-backing on your search terms. Use it as an opportunity to hit back, be smarter, more nimble and win.
It's time to stop complaining about people piggy-backing on your search terms. Use it as an opportunity to hit back, be smarter, more nimble and win.
Published: April 18, 2008
By Jason Hekl
While no one's arguing about the ubiquity of Google in our personal and professional lives, there's a fair amount of debate around where search is heading.
While no one's arguing about the ubiquity of Google in our personal and professional lives, there's a fair amount of debate around where search is heading.
Published: February 07, 2008
By Alex Vlasto
Open source search engines like Wikipedia's may not kill Google, but they could bring us closer to search nirvana. Here are some pros and cons.
Open source search engines like Wikipedia's may not kill Google, but they could bring us closer to search nirvana. Here are some pros and cons.
Published: January 25, 2008
By Michael Estrin
Despite electric growth rates, the reference space hasn't attracted a ton of ad dollars with the ad-free Wikipedia dominating the field. But Google's decision to launch Knol could change all that.
Despite electric growth rates, the reference space hasn't attracted a ton of ad dollars with the ad-free Wikipedia dominating the field. But Google's decision to launch Knol could change all that.
Published: September 27, 2007
By Noah Elkin
Search drives holiday shoppers, but Web 2.0 has changed the game. iCrossing's VP of corporate strategy explains how to retool a search campaign for holiday success.
Search drives holiday shoppers, but Web 2.0 has changed the game. iCrossing's VP of corporate strategy explains how to retool a search campaign for holiday success.
Published: August 17, 2007
By Wayne Lieb
With search engines like Google now also serving display ads, Acceleration's director of search marketing anticipates that search marketers will play a greater media planning role.
With search engines like Google now also serving display ads, Acceleration's director of search marketing anticipates that search marketers will play a greater media planning role.
Published: August 15, 2007
By Ron Belanger
Just when you've mastered paid and organic search, along comes a third alternative. Yahoo's VP of agency development tells you how to start a social search strategy.
Just when you've mastered paid and organic search, along comes a third alternative. Yahoo's VP of agency development tells you how to start a social search strategy.
Published: July 27, 2007
By Jason Prescott
A challenge to Google has been brewing for a few years, as business and professional users have experienced long-term relevancy problems.
A challenge to Google has been brewing for a few years, as business and professional users have experienced long-term relevancy problems.
Published: June 14, 2007
By Matt Spiegel
Resolution Media reveals that not only did surveyed marketers rate Panama highly, 48 percent of them plan to increase spending with Yahoo! because of it.
Resolution Media reveals that not only did surveyed marketers rate Panama highly, 48 percent of them plan to increase spending with Yahoo! because of it.
Published: June 13, 2007
By Allen Stern
What would it look like if the industry behemoth decided to saturate its products with more opportunities for brand advertisers? Find out.
What would it look like if the industry behemoth decided to saturate its products with more opportunities for brand advertisers? Find out.
Published: June 07, 2007
By Paul J. Bruemmer and Matt Van Wagner
Now that Panama is fully functional and adCenter has been established for more than a year, here is how the two platforms compare.
Now that Panama is fully functional and adCenter has been established for more than a year, here is how the two platforms compare.
Published: June 06, 2007
By Kevin Ryan
Does the world need another search engine? Even one powered by real people who help to define search relevance? Our search editor looks for meaning in the latest alternative search.
Does the world need another search engine? Even one powered by real people who help to define search relevance? Our search editor looks for meaning in the latest alternative search.
Published: June 01, 2007
By Cyndy Finnie
Traditional methods of search leave professionals and business people high and dry. SearchMedica.com's senior product manager describes the alternative.
Traditional methods of search leave professionals and business people high and dry. SearchMedica.com's senior product manager describes the alternative.