SOCIAL MEDIA
Published: August 28, 2008
Deep Focus' outspoken CEO urges marketers to re-examine the creative process, discusses the greatest legacy of recent media history and reveals who might make Twitter a viable marketing platform.
Published: August 28, 2008
Deep Focus' outspoken CEO urges marketers to re-examine the creative process, discusses the greatest legacy of recent media history and reveals who might make Twitter a viable marketing platform.
Published: August 14, 2008
Running an online community means occasionally having to deal with the anti-social antics of trolls. Underscore Marketing's president lays out a plan for keeping the peace.
Published: August 11, 2008
Motivate influential consumers on your behalf and watch your campaign spread like wildfire.
Published: August 06, 2008
Bloggers offer marketers a new way to reach consumers, but you will need to know their rules before you can play in their sandbox. Check out these tips to make sure you engage them the right way.
Published: August 04, 2008
Think beyond Facebook and stop being a control freak. Our author provides these and other tips for making the most of your social media campaign.
Published: August 01, 2008
On the web, good news travels fast, but disaster spreads at the speed of light. See which brands belly-flopped this week, and how MySpace nipped a potential catastrophe in the bud.
Published: July 25, 2008
Recent Nike and Visa campaigns provide true value to customers and prospects. Learn how to boost your brand through similar online strategies.
Published: July 23, 2008
Facebook and Twitter can be powerful tools, but neither has as much juice as your website. Find out how to make your No. 1 digital asset the centerpiece of your social media strategy.
Published: July 17, 2008
Facebook users are on guard against marketing-heavy applications. Underscore Marketing's president offers some tips for launching an application that users will embrace, not reject.
Published: July 16, 2008
LinkedIn offers you access to influential business decision makers, as well as a space to market your brand. Here's how to take advantage of the site and its functionality.
Published: July 11, 2008
Impressions may be through the roof, but social networks aren't the apple of a serious media buyer's eye anymore. Get the inside scoop on what's working in that finicky space and why some brands just won't go there -- period.
Published: July 03, 2008
Web 2.0 is real, raw and can require a scary change of mindset for some brands. With some help from these proven strategies, you can rein in the danger while still engaging consumers.
Published: June 26, 2008
Could classic ad campaigns have benefitted from social media? Underscore Marketing's president looks at how things might have been in advertising's heyday.
Published: June 24, 2008
As the entire media system is about to completely fracture, did Fox make the right move by jumping into the social media fracas? Here are four simple rules to live by.
Published: June 13, 2008
To get the greatest value out of your social networking strategy, you need to communicate consistently across every platform used. An online communities expert explains how.
Published: June 13, 2008
Great user-generated content comes from great brand planning. MindComet explains how to create a framework for creativity.
Published: June 04, 2008
Looking for creative SEO tactics? Here's a four-step strategy for constructing a social network seeding campaign.
Published: June 03, 2008
Now that social media has shattered the illusion of brand control, is your company ready for this brave new world?
Published: May 19, 2008
If you're still looking to get a better handle on Web 2.0, it may be time to hire someone to specifically track and improve your brand's social media presence.
Published: May 14, 2008
Paul Martecchini explains how marketers can leverage new technologies to reach their prime audience.