| Monday, October 16 |
| 7:00 p.m. |
Welcome Cocktail Reception |
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| Tuesday, October 17 |
| 8:00 - 9:00 a.m. |
Breakfast and Registration |
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| 9:00 - 9:10 a.m. |
Opening Remarks |
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| 9:10 - 9:45 a.m. |
Keynote: "The New Alliance Between Traditional and New Media"
Topic: Team One's CEO will talk about the role of media and his vision for the future. He will discuss the critical relationship between traditional and new media and how these two worlds are merging. He will display examples of how Lexus used outdoor, mobile and interactive media to full engage consumers.
Keynoter: Brian Sheehan, CEO, Team One Advertising |
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| 9:45 - 10:30 a.m. |
Panel: "Streamlining for Effectiveness: Regional Dealer Strategies Impact National Brand Marketing"
Topic: How does regional dealership interactive marketing efforts impact an OEM’s national strategy? How can these two groups work together to find synergies and to achieve their objectives?
Panelists: Jason Harrington, Group Media Director, Team One Advertising
Paul Santello, Senior Vice President, Managing Director, Carat Fusion
Bob Springer, VP, Director of Media, St. John & Partners
Moderator: Mitch Lowe, CEO and Chairman, Jumpstart Automotive Media |
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| 10:30 - 10:45 a.m. |
Break |
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| 10:45 - 11:30 a.m. |
Insight Presentation: "Opportunities in Consumer-Generated Media"
Presenter: Bill Stephenson, VP and Auto Industry Practice Leader, Nielsen BuzzMetrics |
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| 11:30 a.m. - 12:00 p.m. |
"Digital Marketing’s Impact on the Shopping Process"
Topic: The whole notion of brand marketing versus direct marketing/customer acquisition is being intermingled in the automotive space, especially as online marketing efforts by OEMs and dealer groups continue to converge. How relevant is the classical purchase funnel to shopper behavior today? Where does branding stop and sales begin? How is digital marketing changing shopper’s decision making processes? How do these habits affect targeting points in the funnel?
Presenter: Dennis Galbraith, Executive Director, Digital Marketing Solutions, JD Power & Associates |
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| 12:00 - 12:30 p.m. |
"Measuring Online Marketing's ROI"
Topic: This presentation will uncover measurement issues such as: How can marketers track and measure offline ROI from online marketing efforts? What is the real cause and effect of online ads on auto sites? How can we track post-impression (viewthrough) of online advertising?
Presenter: Adam Coleman, EVP, Marketing Evolution |
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| 12:30 - 2:00 p.m. |
Luncheon |
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| 2:00 - 3:00 p.m. |
Panel: "Creative Beyond the Preroll"
Topic: Video advertising is still red hot. What new applications are engaging consumers and which types of creative are performing best?
Panelists: Uwe Hook, Director, Interactive Marketing Strategy, Genex
Ann Palmer, Senior Media Analyst, American Honda Motor Co, Inc.
Peter Kang, Creative Director, Interactive and Emerging Technology, Saatchi & Saatchi LA
Moderator: Mark Naples, Managing Partner, WIT Strategy |
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| 3:00 - 4:00 p.m. |
"Meet the Marketer" Interview
Interviewee: Stephen Berkov, Director of Brand Marketing & Innovation, Audi of America, Inc.
Interviewer: Marc Graser, Editor of Madison & Vine and Reporter for Advertising Age |
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