Exploring the Current and Future State of Interactive Marketing in Financial Services
Join more than 100 senior marketing executives from a broad range of financial services companies and their agencies as they explore the interactive marketing challenges and opportunities for this important sector of the advertising community.
Financial service companies will spend $2.4 billion in online advertising in 2007, according to eMarketer, growing to $3.5 billion by 2010. According to TNS data published in Advertising Age June 25, 2007, the Financial Services sector (includes banking and credit cards) spent 17% of its 2006 advertising dollars online, second only to newspaper advertising, at 22%. The trends are clear. Make your online strategies crystal clear as well!
The Financial Services Marketing Summit is by invitation only and space is limited.
Request an Invite
Summit Designed By Financial Services Marketers
Our 2007 Advisory Board will be guiding iMedia staff in developing an agenda and identifying the hot issues and key speakers for this year’s summit. Current board members are (more TBA):
- AccuQuote—Sean Cheyney, VP, Marketing and Business Development
- Avenue A/Razorfish—Tom Lynch, VP, Strategy, Planning & Analytics
- AXA Equitable—Connie O’Brien, VP, Internet Strategy & Development
- Capital One—James Mahoney, Director, Brand Marketing
- Emigrant Bank—Douglas Diamond, CMO
- ING Direct—Gina Campanella, Director of Online Marketing
- Teehan+Lax—Jon Lax, Principal
- Trafficbuyer Digital—Andrew Wagner, CEO/Principal
- Tribal DDB NY—Richard Guest, Managing Director
The board will be developing content covering key issues and topics including:
| Lead Generation | Search (organic & paid) |
| Site Optimization | Regulatory Issues |
| Pay-for-Performance | Moving Customers to e-Commerce |
| Local vs. National | Measurement |
| Case Studies/Research | Emerging Media Platforms |
Who Should Attend?
If you are a senior level marketing executive with a company in one of the following categories—or you are a lead interactive agency for a client in one or more of these categories—you can’t afford to miss iMedia’s Financial Marketing Summit.
| Auto/Home Finance | Banks/Banking Services |
| Credit Cards | Investment Services |
| Insurance | Mutual Funds |
Request Your Invitation Today!
Note to Service Providers/Publishers
iMedia does not offer passes to this summit to service providers and publishers. Only sponsors will have an opportunity to attend. A limited number of sponsorships are available.
Contact Kurt Indvik, GM, for more information at kurt@imediaconnection.com
Participating Sponsors:
Media Sponsor:
